All posts by Charles McKeever

Online Reputation Management with VendAsta CEO, Brendan King

By | Reputation Management | No Comments

Your online reputation can make or break your business. Just like profit margins, what people say about your company online is important to its survival. Every day, people go online to write reviews or read reviews on sites like Yelp, Urbanspoon, TripAdvisor and Facebook. Small and medium-sized businesses rely heavily on word of mouth to get new customers or increase sales, so building an online reputation can have BIG consequences. That’s why more and more businesses are turning to agencies and third party service providers for reputation management. Today’s guest is Brendan King, CEO of VendAsta, a software development company…

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Global Content Marketing with Heidi Lorenzen, Chief Marketing Officer for Cloudwords

By | Marketing | No Comments

Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn’t know enough about the language and cultural differences to know if the translation accurate or unintentionally offensive. Now imagine doing that on a much larger scale in multiple languages across multiple cultures. Things would go bad very quickly. Well, today’s guest is Heidi Lorenzen, Chief Marketing Officer for Cloudwords, a Marketing Globalization Cloud. It takes all of a business’s marketing material and automatically prepares it for use in any other…

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Using Music To Create Brand Recognition with Colleen Fahey, U.S. Managing Director Sixieme Son

By | Marketing | No Comments

Sound is part of a universal language that can convey emotion, communicate information, and help us understand how to navigate our daily lives. It can also be a powerful tool for creating brand recognition. Today’s guest is Collen Fahey, U.S. Managing Director Sixieme Son, an audio branding agency exclusively dedicated to sound identity, audio branding architecture and in-store sound design. Collen explained that audio branding is not about jingles or licensing popular music. It’s the art of creating a brand¹s distinct audio identity that expresses its personality and values while managing all of the necessary customer touch points. The conversation…

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7 Deadly Sins of Content Marketing Automation with UberFlip CEO, Yoav Schwartz

By | Marketing | No Comments

Today’s Open Source Marketer podcast guest is content marketing expert, Yoav Schwartz, CEO of UberFlip. UberFlip makes content marketing and marketing automation push button easy for marketers who want to aggregate content into valuable hubs without involving designers or a development team. Everything in UberFlip is drag-and-drop and you can even add external services like Google Analytics, Mailchimp, HubSpot, and Marketo. There’s a clear focus on lead generation using relevant content and they even provide the ability to make some or all of your content gated so visitors have to give up their email before interacting with content. During our conversation, Yoav…

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Using Social Profile Data to Know Your Customers with Janrain VP of Marketing, Jamie Beckland

By | Marketing | No Comments

Today’s Open Source Marketer podcast guest is Jamie Beckland, VP of Marketing and Customer Success for Janrain. Janrain provides customer profile management across a variety of social networks, online platforms, and devices. Jamie runs the Digital and Social Media Strategy team for Janrain. He built his first international social community in 2004, and since then has developed digital marketing strategies for clients including Fox, Schlage, Dr Pepper, AOL, Wells Fargo, KinderCare, The Brookings Institution and many others. He frequently speaks and writes for Mashable, Social Media Examiner, iMediaConnection and other publications. During our conversation, Jamie provided insights into the changing landscape…

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Creating Children’s Books with Artist, Author and App Developer, Greg Pugh

By | App Development, Podcast | No Comments

Have you ever had an idea for a children’s book, but thought it would take too much to develop? Well, listen in as today’s guest shares his experience with designing, developing, and publishing a children’s book, and companion app for iOS, Android, and Kindle Fire. Take note of how he came up with the idea, how he developed the story, and what he does to keep the process fun. Be sure to check out his studio website and his children’s book site for more details. Have questions?  Let’s talk about them in the comments below. Thanks for watching, listening, rating and…

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Discusssing Beats, iPhone 6, Cloud, Google Glass, Fire TV on Mobile App Chat

By | Podcast | No Comments

Recently I hung out with a couple of my geek friends to talk about some of the technology and news of the day. Steve P. Young from the Mobile App Chat podcast hosted the conversation. If you haven’t listened to his podcast yet, check it out. What do you think about what we said? Let’s talk about it on the Open Source Marketer Facebook page. Thanks for sharing, Charles McKeever OpenSourceMarketer.com

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App Development Outsourcing with Digital Possum Director, Jack Liu

By | Personal Development, Podcast | No Comments

Have you ever had an idea for an app, but didn’t want to do the design work and write the code yourself? Well today’s guest is Jack Liu, Founder and Director of Digital Possum, a mobile gaming startup based in Washington DC. Jack shares how he started a game development studio and then outsourced the work to others in India and Argentina. Take note of Jack’s philosophy of working on the business, not in the business. Even though he has a background in programming, he chooses not to do the app development himself. You can learn more about Digital Possum…

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Secure Content Sharing from Anywhere with SHODOGG CEO, Herb Mitschele

By | Podcast | No Comments

Wouldn’t it be great if you could give a presentation on multiple screens in different locations around the world without even loading the presentation on your computer or your customers computer? Well today’s guest is going to show you how you can do that plus a whole lot more. Listen in as SHODOGG CEO, Herb Mitschele demonstrates how easy it is for someone to connect to their service, without downloading or installing anything, where you can then remotely push content to the viewer on the other end. The amazing part is that you can jump around from Amazon Web Servies,…

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Protect Your Bike Using Roof Rack Ranger with Mobile App Developer, Mike Kindig

By | App Development | No Comments

Have you ever wished there was a way to remind you that you have your bike strapped to the top of your car, before you drive into your garage? Well listen in as mobile app developer. Mike Kindig, shares how he was inspired to develop his unique app to protect your garage, bike, and car from certain disaster. As you might expect, Mike has had to work through various technical and business issue along the way. Be sure to take note of how he’s overcome legal concerns and how his app has lead to the development of a future subscription…

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