7 Deadly Sins of Content Marketing Automation with UberFlip CEO, Yoav Schwartz

Today's Open Source Marketer podcast guest is content marketing expert, Yoav Schwartz, CEO of UberFlip.

UberFlip makes content marketing and marketing automation push button easy for marketers who want to aggregate content into valuable hubs without involving designers or a development team. Everything in UberFlip is drag-and-drop and you can even add external services like Google Analytics, Mailchimp, HubSpot, and Marketo. There's a clear focus on lead generation using relevant content and they even provide the ability to make some or all of your content gated so visitors have to give up their email before interacting with content.

During our conversation, Yoav covered the 7 deadly sins of marketing automation and how marketers can avoid making the mistakes that keep them from reaching their goals. A full transcript of the conversation is provided below.

If you're interested in creating a content hub that focuses on lead generation, sign up for a 14 day free trial of UberFlip. There's no coding required and it's insanely simple to manage.

Have questions?

Let's continue the conversation on Facebook.

Charles McKeever
OpenSourceMarketer.com

Full Transcript:

CHARLES MCKEEVER: All right! Welcome back to Open Source Marketer!

I’m your host, Charles McKeever, and today’s topic centers around content marketing and the seven deadly sins of marketing automation.

Joining us today is content marketing expert, Yoav Schwartz, CEO of UberFlip.

Yoav, thanks for joining us today!

YOAV SCHWARTZ: Happy to be here!

CHARLES: Awesome. Now, before we jump into the seven deadly sins, let’s back up just a few steps and define for the audience what is content marketing and what is marketing automation?

YOAV: Sure. So, interesting place to start; the way we define UberFlip really is content marketing automation so a combination of those two topics.

Content marketing is really leveraging content and really borrowing thoughtful pieces that are meant to passively find visitors or your audience, engage them – whether it’s helpful content, snacky content, whatever it might be – with the purpose of passively selling them what you’re selling.

Rather than very aggressively giving a sales pitch, provide content that is useful. Create yourself as a source of great resources around a certain topic that resonates with your audience so that they keep you top of mind when they are ready to make a purchasing decision.

Marketing automation is really built on a foundation of email. If you think about tools like Marketo or Hubspot or Eloqua, the real automation comes in the ability of how to send different people down different tracks in order to email them or send them offers, depending on what stage they are in in the buying process.

So, taking somebody from an unknown person such as a visitor on your website and nurturing them all the way to becoming a customer. Along that path, you want to send them different messages, you want to put them down different tracks, different lists within your marketing automation tool so that you can send them relevant information to nurture them and get them through that path to customer and beyond.

CHARLES: Okay. Then you’re definitely a fan of marketing automation then?

YOAV: Yeah, we’re big fans. I mean, we use marketing automation for Hubspot customers.

There’s definitely a need for both content and marketing automation in any marketing strategy.

CHARLES: Okay. Well, I want to talk more about that when we get to the portion about automation and our seven deadly sins because, you know, I’m sure there are some caveats to that as well.

All right. So, let’s talk then about UberFliip for just a minute. Let’s define exactly what UberFlip does and how it approaches marketing.

YOAV: Sure.

What we do at UberFlip is, again, we’re content marketing automation; we automate a lot of the complexities around an effective content strategy. What’s happening today in the marketplace, those that have already recognized the need for content marketing, they’re spending a lot of their energy and dollars on content creation which is a very important aspect to content marketing.

We really define content marketing as being four separate pillars. There’s the content creation; the distribution, getting it out there; then, there’s the engagement or the interface in which people actually interact with your content; and, finally, it’s the insight, the metrics, how well is your content performing.

Nowadays, most people who have adopted content marketing are really spending all their time and energy on just that first half which is the content creation and distribution – very important. But, ultimately, you’re spending all that money; you want to know what it’s doing for your business so that’s really where UberFlip comes in.

We take all that content; we create a great user experience out of it, but not just to have a great pretty experience but with the actual purpose of generating leads out of your visitors through connections to marketing automations. We handle very strongly that other half of content marketing which is great experience with conversion tools built in and with metrics so you understand the ROI of your content.

CHARLES: It’s interesting that you say that because that mirrors the experience I’ve had with clients. There’s a lot of time and energy spent. On one hand, I’ve spent time convincing them that they need to create content; then, convincing them that they need to share it. Once you get them into that rhythm of things, it seems natural to ask, “Okay, how effective is that content?” You also have all these different channels that you have to manage.

One of the things that I noticed when I set up my UberFlip account was that it aggregates and pulls everything together. Is that on purpose? I mean, what’s the strategy there for managing different channels?

YOAV: Yeah, absolutely.

You know, in today’s world, you’re pushing content out everywhere. If you’re creating a video, you’re probably putting it on YouTube, and why not? You want to track the visitors that exist on YouTube. Your social content goes out to several different streams – you’ve got Twitter, Facebook. You know, you’re putting out your photos on Instagram. You’re putting out your blog. You know, you’re putting your slide presentations on SlideShare. You have a bunch of PDFs that are probably sitting around doing nothing for you. We bring all of that in. So, the very first thing you do with UberFlip is connect all your different sources of content.

We bring it in for two reasons. Number one, we want to give your content a home. The last thing you want to do is direct people away from your website once you’ve finally got them to come in the door. Think about how much money you spend bringing people in and how often you see on a website, you know, “Follow us on Twitter” or “Check out our YouTube channel” and you push them right back out. That makes no sense. Beyond just losing that visitor, you have no way of understanding the conversion or how engaged they are with the content outside of your sphere.

What we do is we allow you to bring all that content in for the purpose of being able to send people to view your tweets, to view your Instagram photos, your SlideShare presentations, your YouTube videos, your PDFs that we convert to flipbooks, all in one central home that’s all about your brand so that, when they finish watching that video, although it’s hosted on YouTube, the next video they watch is, you know, guaranteed to be, a piece of content that is part of your brand experience rather than whatever other video they might land on in YouTube.

CHARLES: I also like that there was a focus – like you said before – on leads, on converting that content into some sort of tangible result at the end. That, to me, was very attractive.

So, talk a little bit about UberFlip and how it allows you to be able to do that.

YOAV: Sure. That’s really where the magic kicks in.

Beyond having a great user experience, we’re not all about engagement and how many user shares you got. At the end of the day, our customers have business objectives. They’re trying to convert those visitors into leads and we offer a lot of tools to not only do that but also measure the success.

First of all, we allow you to connect any of your marketing tools like the easy stuff like Google Analytics, but also your marketing automation like Marketo or Hubspot or Eloqua. What that does is allows you to create call-to-action tiles as we call them or web-to-lead forms that are directly integrated with your marketing tools and allow you, as a marketer, to basically insert these web-to-lead forms anywhere you want within your content – passively, beside a listing of your content, or actually while someone’s reading your blog article or watching your video. You can have that web-to-lead form beside your content or even use it as a gate to gate people from accessing that premium content within your UberFlip experience.

We’ve really built everything with the marketers in mind, that this should not require any technical knowledge. It’s all about being able to empower marketers to be the owners of this experience so that they don’t have to loop in the development team, they don’t have to loop in designers; they can basically manage this entire experience on their own and generate leads and modify and A/B test everything all on their own which means that you can very effectively make changes on the fly without having to involve anybody else.

And we give you the tools to understand exactly what piece of content is converting. So, if you have a video that has brought you, you know, a thousand people have viewed it and 57 clicked through on your web-to-lead form on that video, then it’s got a conversion rate that you can attribute to “All right. This video is actually bringing me leads.” Another piece of content may not bring you any leads, but we’ll show you that, after viewing or reading that article, people are more likely to convert on the next piece of content that they consume.

We’re kind of giving you that deep insight as to how your visitors are sloughing through your content and where you have the most success, what you should keep doing, and what you should stop doing because it’s not working.

CHARLES: Right. Yeah, I’m glad you mentioned the technical aspects of things because I am technical – I’m a geek – and I’ve kind of back-ended to marketing as a natural progression of the conversation. So, whenever I look at something like a tool, I always evaluate it from the standpoint of “Could I do this on my own? Could I create this myself?” and so, the natural question becomes, “Well, couldn’t you just put up a WordPress blog and aggregate all this stuff together yourself?” But, as you mentioned, there’s that aspect of not having to do any of the coding yourself and even though you might have the coding muscle to pull all this stuff together, it seems like there’s so much time-saving in just being able to drag-and-drop and be able to get right to it without having to prove your coding muscles.

YOAV: Yeah, absolutely, and you touched on a good point – that most marketers think they’re doing content marketing because they have a WordPress blog and they’ve added a bunch of widgets to it. That’s a great start, but you quickly find that, with a tool like WordPress, that blog articles are just one type of content. What often happens is, when you have that video, you’re forced to create an article and plop that video in to have the same effect as your blog articles do and it’s not scalable and it also doesn’t provide you that insight that you want at each individual content level.

With UberFlip, you connect your YouTube playlist – I mean, it doesn’t even have to be your videos; you could aggregate and curate videos from around YouTube. Each one of those basically becomes the equivalent of a blog post that you can edit. You can bring it to life. It has its own unique URL. You can turn it into a gated piece of content. We’re just giving marketers a ton of flexibility around content without specifically saying, “Only focus on your blog articles.” It’s about getting all of your content in there and giving it all the same opportunities.

CHARLES: Yeah, exactly. I like to find tools that take whatever it is that I think I can do myself and just turn that into something that’s just effortless.

All right. Well, let’s move on here.

Now that we’ve defined content marketing and marketing automation and got a little sample of what UberFlip’s about, let’s move onto the seven deadly sins. Let’s discuss those. I’ve got those here as bullet points and we’ll go through all of them.

Basically, they’re strategy, email, team, nurturing, quantity, metrics, and autopilots.

Let’s start with strategy. What is a deadly sin of marketing automation related to strategy?

YOAV: Sure.

You know, strategy is everything. It’s not just marketing automation; you always have to have a strategy.

One of the things that people rely on in marketing automation is that it’s just going to do all the hard work for you. But the reality is that it needs to automate your strategy. If your strategy is to send people down a specific path whether they are visitors or they’re already customers and you want to nurture them, the first thing you want to do is define your personas.

You want to know who you’re talking to and that’s marketing in general. It’s especially important when you’re doing content marketing, but the same thing holds true for marketing automation. You want to define you minimum three personas or the type of buyers that you have and define them each separately. Send people down a dedicated path for how you think they’re most likely going to convert whether it’s when they’re first visitors, when they get your first drip campaign.

How you get them through that process requires you to strategize and actually continuously improve that strategy, and going in blindly and saying, “You know what? We’re going to treat everybody the same. We just want to get people on to our lists and start marketing towards them.” I mean, that’s a recipe for failure.

CHARLES: Yeah, I’ve heard it said that, if you’re marketing to everybody, you’re marketing to nobody.

YOAV: That’s a great way of putting it.

CHARLES: Now, you mentioned earlier A/B testing. I think what I hear is that I could come up with an initial strategy and then A/B test my way into an actual sales funnel that works. Is that correct?

YOAV: Yeah. A/B testing goes right across the board. Whether you’re testing your emails, you’re testing your call-to-actions, you’re testing the headlines on your blog articles or your videos, you need to test everything. Very hard to do everything. You know, you have to pick specifically the areas where you think you can get the biggest list. But, yes, A/B testing is critical because you can make assumptions, but your assumptions are only good as the data that you have to actually figure out whether or not they’re true.

CHARLES: Okay. So, have a strategy and then work that strategy and adjust it as you go.

YOAV: Yeah.

CHARLES: Email, let’s talk about that.

It’s kind of always a point of contention for people. Some people say email’s dead, some people say it’s the most effective way to reach people. What is the deadly sin of email?

YOAV: Email is not dead. Email is not going anywhere.

The reality is email is still an effective channel. If you think about why marketing automation tools came to be in the first place – and some of the giants in the industry like Eloqua – the reason they even define why they even started their businesses is because people weren’t picking up the phone anymore. They recognized that email is the best place – the next best place – to reach these people and they automated a lot of deciding when to send emails, who to send them, and why.

Email is a great mechanism, but people are starting to ignore emails, too. We’re in an age now where, if you want to reach somebody, content is proven to be the most effective way. So, it’s not that you should only do content. It’s not that you should only do email. It’s that you should recognize that your audience is in many different places, that you need an effective strategy across the board.

If  you truly rely on email, you’re missing a huge opportunity with content.

CHARLES: Okay, excellent. And then, along with that, living on an island or not living on an island, who should you involve in your team?

YOAV: As many of them as possible. You know, even here at UberFlip, none of the decisions that we make – even at product level, because we’re a marketing tool, it would be expected, we include our marketing team – you want to gain everybody’s insight.

Every organization is going to have some form of a marketing team, a sales team, a customer support team, and a customer success team. Those four different departments all have very different functions and gain very different insights into what your customers are looking for.

Your marketing is obviously the first point of contact. It’s the, you know, what kind of message do we want to put out there? Your sales people are typically talking to prospective clients. You know, what kind of pain points do they have that your solution or your service might be able to satisfy? Your support people are talking to customers who are having problems so you want to know what those problems are. And your success team is the ones responsible for speaking to your existing customers – they may not be happy, they may be happy. You’re trying to fill a gap to try to satisfy their needs with maybe certain parts of your service or product that haven’t been discovered by them yet.

So, all these different groups have very different insights, but all of those need to come together so that you know how to speak to your visitors, your customers, your new customers, your old customers – it doesn’t matter. You want to gain as much insight as possible and it’s right there at your fingertips so you need to include all those members of your groups.

CHARLES: It sounds like that almost goes back to the strategy aspects of things where you’re coming up with an initial strategy but then, maybe over time, the word on the street or the feedback that you’re getting may change that strategy and send you in a new direction based on what you hear. Is that what a team does for you?

YOAV: Absolutely. I mean, marketing comes down to messaging. There’s two ways to know if your messaging is working – you can measure specifically how people are converting on that message, but you can also start to understand what type of customers you’re actually attracting. If that doesn’t align with your messaging, you might have a bigger opportunity by adjusting that messaging to speak to that more ideal customer.

CHARLES: Yeah, that’s interesting that you say that because it is possible, I think, to attract the wrong customer.

YOAV: We’ve been there.

CHARLES: So, let’s talk about nurturing versus selling.

You mentioned just a moment ago that the messaging is very important. What’s the deadly sin when it comes to pitching your information?

YOAV: Sure.

For content marketing, the whole concept is soft selling. If you’re too aggressive in your pitch, or you’re writing content that reeks of a sales pitch, it’s the last time you’re going to see this person. They’re not coming back.

The effect that you want to create with both your content and your marketing automation is that you are here to help. Who you’re here to help all comes back to that strategy. You’ve got to define your personas, you’ve got to identify those people that are potential customers, and you’re got to speak to their pain points. What are they trying to learn? What type of content is going to interest them? And it doesn’t always have to relate to exactly what your product or service does. Sometimes, it’s much broader than that – speaking to the general interest of that type of person is going to have.

But you want to establish yourself as a trusted source. By doing so, you can gently – and, not in every piece of content – but you can gently start to suggest, “Oh, by the way, if you enjoyed reading this, this is something that we happen to do or something that we happen to solve,” and sending people through suggestive ways to buy your product will effectively bring you more long-term customers. You’ve already gained their trust and that’s a big difference. By hard selling, and if you look back at how things used to be, you know, the hard sell, you may have brought on customers, but then it was a huge responsibility to prove your worth to really make them a sticky customer.

Today, content is allowing us to kind of do a lot of that upfront. We gain trust by being helpful and only naturally do people want to see what else you do. You know, “If you’re providing me great content, you’re providing me great insights, I enjoy your emails, I enjoy your videos, whatever it might be; what else do you do?” Maybe there’s interest there and that’s how you’re going to build a much stronger customer base.

CHARLES: Okay. That also speaks to long-term sales versus the one-time sale, too. Correct?

YOAV: Absolutely.

CHARLES: Okay.

The next deadly sin here is quantity. What are we talking about there?

YOAV: You know, it’s a tricky balance. You don’t want to create too much content because you want to create quality content. But, at the same time, you do need content.

An effective content marketing strategy is going to take you six months to see any sort of ROI if you’re just getting started and that’s a factor of proving that you have great content. So, Google and other search engines are, first of all, indexing your content. You have to have enough in the bucket for you to actually gain visitors or to rank higher for certain search terms.

At the other end of the spectrum, your marketing automation tool is only going to be effective if you have something to automate. If you’re not giving it anything, you’re not giving it enough insights into how your audience is consuming content, then it’s not going to be able to do its job.

So, not having enough content basically creates a bottleneck. That’s actually what’s happening today a lot in the industry. People are investing in marketing automation but haven’t invested enough in content and they’re blaming marketing automation for not doing its job, but the reality is that they haven’t fed it.

CHARLES: Let me ask you. Some people say that you should put something out every day. Some people say that you should just be on a consistent schedule – like, maybe every Tuesday, Thursday, you do something.

What do you think is a good rhythm when it comes to the quantity of content?

YOAV: That’s a good question. I think it totally depends on your audience. Again, it comes down to persona.

If you’re creating content that’s extremely technical, you’re not going to be able to produce something every day. On the other hand, if you’re creating more snacky content or content that’s supposed to be fun and shareable, then why not? Yeah, produce something every day. You want your stuff to go viral and, you know, being in front of your audience more often is going to help you. So, it really depends.

General rule of thumb is we produce at least one piece of content a day, but that’s just fresh content whether it’s an article or a whitepaper or a slide deck or video. We’re also, of course, sharing on social media, we’re posting pictures to Instagram, and that happens multiple times a day. So, it’s really the type of content and your audience that’ll depend how frequently you should be posting.

CHARLES: Okay, great. Yeah, it seems like in today’s world, you never know where somebody’s paying attention. Like you say, it almost makes sense just to be everywhere since you can and put something out so, at least, you have a pretty good chance of somebody seeing you.

Now, along with that, like we’ve just said, we’ve got putting out content on a regular basis. What kind of metrics should someone be keeping?

YOAV: Sure.

You know, traditionally, people have been looking at what we call “vanity metrics.” How many views did I get? How many shares did this piece of content get? Those are great to kind of give you a very bland sense of how effective your content is, but the reality is shares are proving to have zero value in terms of actually understanding people’s engagement in your content. It’s really about engagement.

You’re seeing some players out there doing some fancy stuff like engaged time on a piece of content by tracking things like the mouse movement and stuff like that. That’s great. But, in our world, the most effective way of knowing where a piece of content is effective is to actually measure if people are converting on it and a conversion will depend on what your business objectives are.

For us, it’s that you’re signing up to either receive a piece of content or you’re signing up to receive emails, it’s that new content in our hub – that, to us, is the definitive way of measuring the success of your content. Is it returning ROI? And most businesses can put a value on a lead – a dollar value. They know exactly how much it typically costs to bring in a lead.

So, if we tell you that this video brought you 12 leads and this article brought you 37 leads, then you can put a dollar value and you can look back and say, “Well, I spent $100 on this blog post and it’s produced $1,200 worth of leads. That was a great blog post. I should keep doing what I did there and it might be that I should keep writing blog posts or it might be that the topic really resonated with my audience. Maybe now I create a video around that topic.”

Insights are what’s going to tell you what to do next. So, you want to measure stuff. You want to measure the vanity stuff like views and shares, but you really want to find a way to measure the success of your content and that’s typically the conversion rate on that piece of content.

CHARLES: Okay, excellent. Now, before we started the list here, we talked about automation or autopilot. What kind of sins are there around putting things on autopilot?

YOAV: Sure.

You know, this really comes back to that you’ve got to test; you’ve got to continue to improve. If you decide, even if you have a good strategy to begin with, but you decide, “I’m going to send people down this path. I’ve defined my personas. I know exactly what’s going to get them to convert. I’m going to send them down this email path. I’m going to send them this piece of content. It’s just going to magically work and I’m going to go on a six-month sabbatical. My business is on autopilot.” That’s going to fail.

The reality is you have to keep modifying. You have to keep testing. The automation is really just, “How do I get less people involved?” That’s the way you need to look at automation.

You know, we used to do all these things manually by moving people off different lists. We used to define different paths. Now, we can automate a lot of that based on user interactions. Like, they viewed this article so I want to send them down this path. That’s all great, but it’s going to work for a finite amount of time, and most likely, it can be refined and it can be improved.

Use marketing automation for its strength by minimizing the amount of resources you need to get things done, but don’t assume that’s just going to magically do things for you. It’s just going to do what you tell it to do so you need to keep feeding it more and more information and keep optimizing your strategy if you want to remain effective and just keep better.

CHARLES: Okay. So, using UberFlip as an example, what would be a good example of an autopilot or an automation piece that we would want to implement into a site?

YOAV: Sure. You know, this comes up actually here quite often, just looking at the email paths that our different visitors and leads and customers receive along their lifetime. You know, we’ve kind of had that on autopilot for a little bit too long so we’re starting to see the staleness that happens and also what happens when you start adding more elements to that piece.

We have different tools that communicate with different people. We have internal application tools that notify or suggest features to specific users inside our applications. We have emails that go out using marketing automation. We have content emails that go out from a different path. And, oftentimes, we find ourselves stumbling upon ourselves and communicating with the same person too many times from different angles, and that’s because we got stale on the marketing automation side where things were just working so we left them.

We didn’t go back and say, “Okay. You know what? We changed our strategy in other areas so now we’ve got to go and refine what we’re doing inside,” – in our case, Hubspot, for how we’re targeting certain people at certain stages based on what we’ve already spoken to them about or what we’ve already sent them. It’s really, really important to keep looking and keep checking to make sure that you’re not making those kind of stumbles and you’re not relying too much on what you set up a long time ago.

CHARLES: Very good advice, yeah.

My favorite emails that I get are when something has automatically gone out to someone and someone emails me replies and emails me and says, “Thank you for this piece of information,” or whatever. I mean, they feel like it was personally written to them as an individual email. That’s the moment where I know, “Okay, great. That piece of content works because it elicited a personal response from someone.” That’s interesting that you say that because automation isn’t necessarily that good unless it can resonate with people in the way that they need it to.

YOAV: Yeah, absolutely. You know, when we automate stuff, ironically, we’re trying to create the illusion that it’s personal. When we screw up and we make it obvious that it’s automated, that’s when we really shoot ourselves in the foot. Really, we need to look at it as, “What would I send to this person on a personal level?” and “If I had to do that for a thousand people, obviously that would require tons of resources, how do I automate that but still make it sound genuine?”

CHARLES: There you go. That’s probably the best rule of thumb, right? If you would do that on an individual basis, then that makes sense. But, obviously, we can’t scale that to thousands of people so then we automate that so that’s great, yeah.

Excellent. That’s fantastic advice. I truly appreciate it.

I hope everyone has learned a little something today and won’t trip up on the seven deadly sins of automation.

Before we wrap things up, if the audience wants to use UberFlip for content marketing and you want to explore that and see what it’s all about, what kind of offers are there? What kind of trial offers are there?

YOAV: Sure. It’s really easy to get started with UberFlip. Go to our site – uberflip.com – click on that Free Trial button and you get a 14-day free trial to really, really test out everything that we have. We drop you right into the experience. You get to connect all of your content and we practice what we preach. It’s really designed for anybody to be able to use.

After a 14-day free trial, we start as low as $50 a month. Really palatable for even small businesses to get going. At $50 a month, the way I put it is you get a car with four wheels. You can truly test out the experience and see the effect that it has on your business and, obviously, we want you to pay us more so, as you discover the value that we’re giving you, we find it makes a lot of sense for a lot of B2B marketers.

CHARLES: Excellent. Okay, great. And there’s no credit card required for that initially?

YOAV: No, no credit card required to try it out.

CHARLES: Is that full access as well?

YOAV: Yeah, you get full access to pretty much all the features that we have from uploading your PDFs and turning them into engaging ebooks to connecting all of your social, your blog, your videos, curating content, creating an amazing user experience that works on phones, tablets, and desktops. You really do get to fly with this thing for free – no credit card required.

CHARLES: Oh, cool, very cool. Yeah, I’m glad you mentioned the PDF portion because I do know quite a few people who do PDF marketing and I like that UberFlip had a bunch of tools to be able to add additional features to the PDF and also be able to make it – if I’m correct in this – there’s a way to make it where you had to put in a passcode in order to get access to that, stuff like that.

YOAV: Yeah, we go pretty deep when it comes to ebooks or whitepapers. You can upload your PDF. We create an amazing flipbook or a page-flipping experience that works on phones, tablets, and desktops. You can password-protect it. You can drop social elements anywhere on any page. If you want to drop a YouTube video on a specific page rather than having flat image or add a tweet button or share button, you can do that all – all of it within this page-flipping experience. We really turn the PDF into a super amazing engaging experience for your users.

CHARLES: Which is great. Take it from something that’s just kind of a vanilla PDF and do something that’s really interactive. I like that idea. And I also love – by the way, I just want to say this – I love that you guys are doing mobile responsive so, when you’re working with these hubs and things like that, on UberFlip, you can see what it’s going to look like on the tablet or on the phone or on the desktop browser and that just makes so much sense. I wish more companies would embrace that obvious thing that needs to be embraced.

You guys are doing a great job.

YOAV: Any screen at this point. You know, there’s a new screen size coming out every five minutes. It’s really about being able to be in front of your audience wherever they are and whatever they’re on, even on their wearable device of the future and just being able to have a great experience no matter where they are.

CHARLES: Okay. Well, very cool. There you go, guys. Go try it out – uberflip.com.

Thank you, Yoav. I appreciate it. It’s been fun and it’s been a great topic.

Be sure to rate Open Source Marketer and, if you’re on iTunes, be sure to rate the podcast and thumbs up on YouTube. Also, like us on Facebook. If you have any questions at all, be sure to post them on the Facebook page. I’ll make sure that you get an answer.

Until next time.

YOAV: Thank you Charles

About Charles McKeever

Charles McKeever is the founder of Open Source Marketer, an online marketing and mobile, web development company that helps business owners design, build, and market their businesses' online. Connect with him on one of your favorite social channels.

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