starbuck
Bonehead Marketing 101
You probably don’t want to be a bonehead marketer. So let me tell you exactly how I was one recently, to help you avoid the condition. It started when I was asked to give a presentation on integrating Twitter into WordPress for the Dallas Fort Worth WordPress Meetup Group. Public speaking is something I like to practice whenever possible and I knew exactly what materials I wanted to talk about.... More...
Interview With A Love Kung Fu Artist
Can being a Love Kung Fu artist help you increase your customer base and make you more efficient too? Well, I can guarantee anything, but it has certainly worked for Mark Berry of LoveKungFu.com. Recently I had the pleasure of interviewing Mark and he told me about several creative ideas he’s used to build up his online life coaching business. Using word of mouth advertising, teleconferencing... More...
How Starbucks Sells More Coffee
In Robert Cialdini’s book, Influence: The Psychology of Persuasion, he talks about all the many ways that we influence and are influenced by others. It is this psychology of influence that allows both offline and online marketers to sell products and services. If you have not read Cialdini’s book I highly recommend it. I am about half way through it myself and I find myself amazed at how... More...
The Ethical Bribe or Incentive
Summary: Learn why you should offer an ethical bribe to get people to take action. The incentive technique you are about to read about is as common these days as Starbucks stores, but the principle is applicable whether you are asking people to join your mailing list or trying to get them to complete their online orders. What am I talking about? I’m talking about the “Ethical Bribe”.... More...
