Selling
It Starts With The Message
The message is what’s important. The internet is just a vehicle for that message. When you want someone to fix your car, don’t ask for a wrench. You will end up unhappy because your car isn’t fixed and you will want to hit someone with your new wrench. I like to tell people to focus on their message. Don’t focus on the technology, focus on what you want to say. A good message... More...
What Are You Really Selling?
Don’t sell me something, give me a reason to believe in you. I can’t drive two cars at the same time, but I can believe in one more than the other. If you believe in your product more than the other guy believes in his, then I’m going to feel more confident in buying your car. It’s not about the logic, its about me wanting to feel good about what I just bought. If I feel good... More...
Don’t Sell In The E-Mail
Here’s another email marketing tip when marketing to your email subscribers. Don’t sell in your e-mail. Your e-mail is supposed to be designed an invitation of sorts that’s designed to entice a click through to a landing page that is optimized to make the sale. Don’t try to sell your customer in the e-mail. Simply present the offer in the most attractive way possible. It will... More...
Stepping In Front Of Your Blog
Is it time to step away from your keyboard and get in front of your blog? This is a question I’ve been thinking about over the past several weeks and I’ve decided, yes it’s definitely time. It’s time to put a face to the words. It’s time to let people see you in action. It’s time to embrace the power of video so that you can create content anywhere you go using... More...
Are Facebook Applications Using Multi-Level Marketing
So, do you have six bucks and three friends? You’ll need at least that much to start using the new ChatToText Facebook application. The Facebook application lets you receive chat messages from Facebook as SMS text messages. You can reply to chat message using text messaging and your replies are posted back to Facebook instantly. The service costs six dollars a month and seeks to fill the gap... More...
Interview With A Love Kung Fu Artist
Can being a Love Kung Fu artist help you increase your customer base and make you more efficient too? Well, I can guarantee anything, but it has certainly worked for Mark Berry of LoveKungFu.com. Recently I had the pleasure of interviewing Mark and he told me about several creative ideas he’s used to build up his online life coaching business. Using word of mouth advertising, teleconferencing... More...
How To Become An Overnight Success
I am full up of over night success claims! That’s right, you heard me. FULL UP! And no, there’s no “until I tried this” or “wait till you hear about that” coming next. It’s ALL horse fertilizer designed to get people excited and draw them in for the sale, end of story. Here’s why. Nobody, not a fine art painter, a guitar player, a computer programmer,... More...
How To Get Attention Age Doctrine Part 2
Well if you haven’t heard, Rich Schefren has finally released part 2 of his special Attention Age Doctrine report that offers recommended solutions for getting attention in an age of information noise. What’s the main take away? Of course you will need to read the whole Attention Age Doctrine report to fully get all the recommendations that Rich provides, but the the main take away is... More...
How Starbucks Sells More Coffee
In Robert Cialdini’s book, Influence: The Psychology of Persuasion, he talks about all the many ways that we influence and are influenced by others. It is this psychology of influence that allows both offline and online marketers to sell products and services. If you have not read Cialdini’s book I highly recommend it. I am about half way through it myself and I find myself amazed at how... More...
How To Automate An Up Sell And A Cross Sell
Recently I bought a new car and I used an online lender to fund the deal. Throughout the whole process I noticed that the lender was using sales techniques that all of us could learn from. So, I am going to highlight seven key points from the experience and examine how we can use these techniques in our own Internet Marketing efforts. 1. Getting Started Is Easy While I was researching my choice of... More...
Leaving The Ratatouille Race Behind
Overview: A motivational speech. Last night I took my family to see the Pixar film Ratatouille and for over an hour and a half we were amazed by an animated world of imagination, exploration, dream seeking, and creativity. For those of you who don’t know, Ratouille is about a rat in Paris who wants to be a French cook. Let me tell you, when I left the theater I felt totally inspired and energized. Now... More...
How To Choose A Name For Your Blog
If you are thinking of starting a new blog as a business, be careful not to use your personal name as the blog title unless you fully intend to never sell it. Using your personal name is a seemingly simple choice if you are trying to create a brand around your expertises, but it doesn’t give you the option of easily selling the business in the future. So, unless you are specifically marketing... More...
Learn To Use Google Trending For Your Advertising and Marketing Efforts
Understanding developing trends can be an important aspect of creating marketing campaigns to promote your product or service. Before Google was born, most trending information was collected offline by the government or private survey companies. This data, if it was publicly available, was either expensive to get or out of date by several years. Now, however, there is a new way to get trending data,... More...
Internet Marketing and Get Rich Quick
If you are looking to enter the field of Internet Marketing you must know one thing up front. Internet Marketing is not about getting rich quick. Some people would like to make it about get rich quick schemes but the truth is a lot of work is involved. If there is anything that has ruined a generation of good people is the idea of that there is a get rich quick answer. The problem is that most... More...
