The Open Source Marketer
Marketing

Blunt Trauma Marketing

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Tweet Blunt Trauma or Blunt Force Trauma : a type of physical trauma caused to a body part, either by impact, injury or physical attack. Do you ever get the feeling after seeing an advertisement that you just got smacked in the head with a big stick? The following ads feel like a punishment for not buying their product rather than a reason to do something.   The real question... More...

Stop Using Outlook For Commercial Email Blasts

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Tweet Recently I had the opportunity to share some Internet marketing resources with local business owners. What I learned from them concerned me so much that I felt it was extremely important to write about it here so that the information would help as many people as possible. It seems that some of these small business owners are still using Outlook to send out commercial email campaigns... More...

AB Split Testing Essentials

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Tweet Summary: Learn why you should test, test, test everything in Internet marketing to find out what works. There are a ton of “proven techniques” that are promoted in the Internet marketing arena. But, no matter what you might read or who you might listen to one thing is certain. Testing your marketing methods is something that must be done on a regular basis. Here’s... More...

Cross Selling ClickBank Products

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Tweet Summary: Learn how you can leverage ClickBank to supplement your business online. Do you want to start selling products online? Do you wish you had a product to sell now? Do you think you have to wait until you’ve created your own product to start selling? Well think again. You might not realize it, but there is a whole market of existing products on ClickBank just waiting... More...

Internet Marketer Shopping

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Tweet Summary: Learn how to leverage Internet marketer mailing lists to get a solid picture on what’s hype and what’s not. If you are new to Internet business, you might be wondering, “Where do I start”. You probably want to know what products will get you the best information for your money so you can start earning money online, rather than spending it. Also, you’re... More...

Give Them A Reason Why

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Tweet Summary: Learn why you should give your mailing list readers a reason why you are contacting them. Are you on a mailing list where the list owner emails you about the next big thing you “need to buy” but doesn’t give you a reason why they contacted you. I know I am on a few of those lists. I stay on them because I want to be constantly reminded that people don’t... More...

Focus on the concept

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Tweet “As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” -Ralph Waldo Emerson I had a very smart individual, Jon Cartier, once tell me that you should always choose who you work with based on Attributes... More...

Simple Search Engine Optimization Tips

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Tweet Are you getting at least 100 new visitors to your blog everyday? If not, it may be that your blog is not optimized for the search engines, which is where people begin their search for products and services online. Some “search engine experts” would have you believe that search engine optimization requires a lot of advanced techniques to rank well. But the truth is that... More...

Bonehead Marketing 101

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Tweet You probably don’t want to be a bonehead marketer. So let me tell you exactly how I was one recently, to help you avoid the condition. It started when I was asked to give a presentation on integrating Twitter into WordPress for the Dallas Fort Worth WordPress Meetup Group. Public speaking is something I like to practice whenever possible and I knew exactly what materials I wanted... More...

Don’t Sell In The E-Mail

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Tweet Here’s another email marketing tip when marketing to your email subscribers. Don’t sell in your e-mail. Your e-mail is supposed to be designed an invitation of sorts that’s designed to entice a click through to a landing page that is optimized to make the sale. Don’t try to sell your customer in the e-mail. Simply present the offer in the most attractive way... More...

Avoid Unsupervised Thinking When Email Marketing

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Tweet Here is an email marketing tip to help you market to your email subscribers. When composing e-mails for your e-mail marketing campaigns always avoid the introduction of unsupervised thinking. Unsupervised thinking what your email subscriber has to do when you include options in the email that are not relevant to the desired action or may be distracting to your prospect. Only include... More...

Using Seed Keywords For Search Engine Optimization

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Tweet How would you like to know exactly what keywords people will use to search for a product of service? Maybe you’d like to launch a new website idea, apply search engine optimization techniques or promote an affiliate product and you don’t want to build a site and wait to see what your server logs tell you about your search traffic. What you need is a solution like the... More...

Creating Video Content For Your Blog

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Tweet Are you shy in front of a video camera? Don’t worry, most people are. Even the biggest hams can turn into quiet introverts when the camera is on them. But there are ways to overcome being camera shy. When my Creative Vado HD pocket camera arrived I thought it would be easy enough to just pull the thing out of my pocket and record anytime. Man was I wrong. I didn’t consider... More...

Stepping In Front Of Your Blog

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Tweet Is it time to step away from your keyboard and get in front of your blog? This is a question I’ve been thinking about over the past several weeks and I’ve decided, yes it’s definitely time. It’s time to put a face to the words. It’s time to let people see you in action. It’s time to embrace the power of video so that you can create content anywhere... More...



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