Marketing
Focus on the concept
“As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” -Ralph Waldo Emerson I had a very smart individual, Jon Cartier, once tell me that you should always choose who you work with based on Attributes rather than Skills.... More...
Simple Search Engine Optimization Tips
Are you getting at least 100 new visitors to your blog everyday? If not, it may be that your blog is not optimized for the search engines, which is where people begin their search for products and services online. Some “search engine experts” would have you believe that search engine optimization requires a lot of advanced techniques to rank well. But the truth is that even a little simple... More...
Bonehead Marketing 101
You probably don’t want to be a bonehead marketer. So let me tell you exactly how I was one recently, to help you avoid the condition. It started when I was asked to give a presentation on integrating Twitter into WordPress for the Dallas Fort Worth WordPress Meetup Group. Public speaking is something I like to practice whenever possible and I knew exactly what materials I wanted to talk about.... More...
Don’t Sell In The E-Mail
Here’s another email marketing tip when marketing to your email subscribers. Don’t sell in your e-mail. Your e-mail is supposed to be designed an invitation of sorts that’s designed to entice a click through to a landing page that is optimized to make the sale. Don’t try to sell your customer in the e-mail. Simply present the offer in the most attractive way possible. It will... More...
Avoid Unsupervised Thinking When Email Marketing
Here is an email marketing tip to help you market to your email subscribers. When composing e-mails for your e-mail marketing campaigns always avoid the introduction of unsupervised thinking. Unsupervised thinking what your email subscriber has to do when you include options in the email that are not relevant to the desired action or may be distracting to your prospect. Only include what is needed... More...
Using Seed Keywords For Search Engine Optimization
How would you like to know exactly what keywords people will use to search for a product of service? Maybe you’d like to launch a new website idea or promote an affiliate product and you don’t want to build a site and wait to see what your server logs tell you about your search traffic. What you need is a solution like the one I came across today. Imagine you already have a mailing list... More...
Creating Video Content For Your Blog
Are you shy in front of a video camera? Don’t worry, most people are. Even the biggest hams can turn into quiet introverts when the camera is on them. But there are ways to overcome being camera shy. When my Creative Vado HD pocket camera arrived I thought it would be easy enough to just pull the thing out of my pocket and record anytime. Man was I wrong. I didn’t consider being surrounded... More...
Stepping In Front Of Your Blog
Is it time to step away from your keyboard and get in front of your blog? This is a question I’ve been thinking about over the past several weeks and I’ve decided, yes it’s definitely time. It’s time to put a face to the words. It’s time to let people see you in action. It’s time to embrace the power of video so that you can create content anywhere you go using... More...
Are Facebook Applications Using Multi-Level Marketing
So, do you have six bucks and three friends? You’ll need at least that much to start using the new ChatToText Facebook application. The Facebook application lets you receive chat messages from Facebook as SMS text messages. You can reply to chat message using text messaging and your replies are posted back to Facebook instantly. The service costs six dollars a month and seeks to fill the gap... More...
Interview With A Love Kung Fu Artist
Can being a Love Kung Fu artist help you increase your customer base and make you more efficient too? Well, I can guarantee anything, but it has certainly worked for Mark Berry of LoveKungFu.com. Recently I had the pleasure of interviewing Mark and he told me about several creative ideas he’s used to build up his online life coaching business. Using word of mouth advertising, teleconferencing... More...
How John McCain Lost The Presidential Race
What can we learn as Internet Marketers from the 2008 Presidential race for the White House? Before we answer that, let’s look at how John McCain failed to leverage the Internet to promote his campaign. Was John McCain the victim of a biased news media during the 2008 Presidential race to the White House? Maybe so. But, what ultimately hurt John McCain’s campaign was how his message... More...
How To Become An Overnight Success
I am full up of over night success claims! That’s right, you heard me. FULL UP! And no, there’s no “until I tried this” or “wait till you hear about that” coming next. It’s ALL horse fertilizer designed to get people excited and draw them in for the sale, end of story. Here’s why. Nobody, not a fine art painter, a guitar player, a computer programmer,... More...
Do You Like The WordPress Magazine Theme?
Recently I switched the Open Source Marketer blog theme from a two column WordPress theme to a magazine style theme with the goal of putting more article snippets on the front of the blog than before. In doing so I failed to ask you what you thought about the whole thing. It may be that you totally enjoy the new format and just want me to post updates more often. Maybe you liked the old format. Maybe... More...
How To Make Ten Million Dollars In Two Minutes
Want to know how to make ten million dollars in two minutes and have Bill Gates pay for the whole thing, then read on. Microsoft recently launched a three hundred million dollar ad campaign to compete directly against Apple. One of the ads features Jerry Seinfeld and Bill Gates buying cheap comfortable shoes in a discount shoe store. The ad runs for one minute and thirty two seconds and has absolutely... More...
