In Part One of our discussion of the Medusa Tank Marketing Chart we covered 12 marketing channels that can be used to attract potential customers to your website. In this video we cover the second half of the Medusa Marketing Chart which addresses creating conversions. If you haven’t already watched part one, be sure to [...] . . .  What can we learn as Internet Marketers from the 2008 Presidential race for the White House? Before we answer that, let’s look at how John McCain failed to leverage the Internet to promote his campaign. Was John McCain the victim of a biased news media during the 2008 Presidential race to the White House? Maybe [...] . . . You may have heard about the South By SouthWest event down in Austin Texas. It was a week long event that has historically been a music related event, but has added topics around blogging and media. Unfortunately I wasn’t able to attend, but I heard a lot of popular blogging names were there. It would [...] . . . In Robert Cialdini’s book, Influence: The Psychology of Persuasion, he talks about all the many ways that we influence and are influenced by others. It is this psychology of influence that allows both offline and online marketers to sell products and services. If you have not read Cialdini’s book I highly recommend it. I am [...] . . . |
 
 
 
  
      
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