That’s why we use a proven 5 step development process to create websites for our clients. Each step of the process ensures that your website has a clear message, is free of distractions, has the features it needs, is easy to market, and is protected 24/7.
Whether you want a brochure site, blog site, ecommerce site, membership site, or something totally custom, our five step process serves to refine your message and help you communicate clearly with your customers.
If you are developing a new website or want to revamp an existing website, read more below about each step of the development process to get a better idea of what’s needed at each stage. If you would like to discuss options for getting help with your project, contact us directly to talk about your specific business website needs.
Step 1: Message ( Information Architecture )
In most cases, your business website needs to communicate a specific message to a select group of people. That’s why it’s important to know who you are talking too and what they need to hear to help them make decisions and take action. During this first step of the website development process you’ll need to gather together and organize all of the information necessary to communicate with your prospect. Some business owners are able to handle this part of the process themselves. If you’re not comfortable with this process, we can help by asking you a series of questions to help you discover what your core message should be and what information you will need to communicate that message to your prospective customers.
Step 2: Design
Once your information is gathered together and organized, it’s time to start thinking about how you will visually communicate with your website visitors. Image, colors, white space, fonts, and layout ara all important elements to getting your message across to prospective customers. Design is about more than making things look pretty. It’s about communicating visually with a specific concept in mind. Working with a professional web designer is critical to getting the design right. We have design talent that can work directly with you to create the perfect design that emphasizes what visitors need to focus on and the action they need to take.
Step 3: Build
Building a business website is just like building a house. Once you have all the materials together (your message) and the blueprint (design) has been created, a good crew (web developers) can work quickly and efficiently to put all the technical pieces together. Having your information organized and your design finalized before any website development work begins helps to make the build process fast and frustration free.
Step 4: Marketing
Once your website is built, the real work begins. Telling everyone where your business is online so they can see what products and services you have to offer is essential to your website’s success. That’s why we automatically build several core features into your website. Marketing tools like SEO support and social media integration are a part of every new website we build today. If you are already comfortable with online marketing, then you will be ready to start marketing your website on day one. We can also provide additional online marketing training that will show you how to promote your website using 12 different marketing channels.
Step 5: Security
Securing your website and protecting your investment is usually the last thing that business owners think about when building their business website. The process of organizing information, refining the design, and learning how to use and market a new website can be time consuming and once it’s all done nobody wants their business website to be unavailable to their customers. That’s why its important to create an initial backup of the website, schedule regular backups, and keep your website software upgraded and secure. We offer a maintenance package that includes daily, weekly, monthly, or quarterly backups and regular software upgrades to help keep your business website safe and secure.
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