Social Media Marketing

Social Networking For The Bottom Billion

Recently Paul Collier, author of “The Bottom Billion”, gave a talk on Ted.com where he outlined a high level plan to improve the lives of what he calls the “Bottom Billion” of people who live in developing countries and are unable to affect change to improve their situation given the current political and economic systems.

What Mr. Collier discusses is fascinating not only from a real world stand point, but his ideas also have some interesting implications in the online social networking world as well.

If you are unclear how to best use social networking sites or unsure of the direction of these sites, then watch this short video about the great need for social interaction among real world groups and you will begin to get a sense of how these systems might effect change on society and business online.

“Paul Collier studies the political and economic problems of the very poorest countries: 50 societies, many in sub-Saharan Africa, that are stagnating or in decline, and taking a billion people down with them. His book The Bottom Billion identifies the four traps that keep such countries mired in poverty, and outlines ways to help them escape, with a mix of direct aid and external support for internal change.

From 1998 to 2003, Collier was the director of the World Bank’s Development Research Group; he now directs the Centre for the Study of African Economies at Oxford, where he continues to advise policymakers.”

Source: Paul Collier’s Profile on Ted.com

Leave me a comment after you watch this video and tell me how you think his ideas apply to social media and online social networking in general.

Speak soon,

Charles McKeever
OpenSourceMarketer.com