Wordpress

Mark Hopkins, who previously wrote for Mashable, presented on how to make money on your blog without relying on AdSense.

Here are some of the tips he gave:

• Make sure you let people know you’re a content producer.
• Your blog is a vehicle to get you from where you are to where your audience lives. Your content is your cargo.
• Text is not the only form of content that should be on your blog.
• People come to your blog for content not for ads.
• Flash ads (ads that move) make you more money than traditional banner ads.
• Influence matters a lot when your audience is small.
• Large ad networks won’t talk to you unless you have more than 50,000 pageviews a month.
• Unique pageviews are counted as one pageview each.
• A page that is refreshed several times in a row only counts as one unique pageview.

Definition of Terms:

• CPM – Cost per thousand unique pageviews or what you can get paid per one thousand page views.
• CPA – Cost per action, also known as email submits, zip submit offers, or lead generation offers.
• CPC – Cost Per Click, what you get paid when someone clicks and ad / text link.
• Sponsorship – selling ad space or mentions on key places on your blog.
• Donations – a more community form of raising money to support your blog.
• Engagement factor – how much your audience interacts with your blog in measurable ways.
• Small Audiences – blogs with less than 50,000 pageviews a month.
• Mid-Sized Audiences – greater than 50,000 pageviews a month and less than 500,000 pageviews a month.
• Large audiences – greater than 500,000 pageviews per month.

List of Recommended Ad Networks

• Project Wonderful
• VideoEgg
• BuzzLogic
• BurstMedia
• IndieClick (underground bands)
• GorillaNation
• Tribal Fusion

More on this later…

Charles McKeever
OpenSourceMarketer.com