Wordpress

DB Ferguson gave an insightful talk at WordCamp Dallas 2009 on authority. DB runs No Fact Zone, one of the top Stephen Colbert fan sites on the Internet. She has spent a lot of time reporting on news and information that surrounds Stephen Colbert and his tv show The Colbert Report.

Here are a few excellent key points from the session:

• Speak with the voice of authority or gravitas
• Present yourself as a professional
• Write with a neutral tone
• Stay positive and avoid negativity
• Make sure your content is accurate and relevant to your readers
• Present original content that adds value to the conversation
• Credit all primary news sources
• Create exclusive, valuable content
• Networking with credible people who can share valuable information with you
• Monitor existing authority blogs and contact people with authority in your field
• Develop contacts within your fan site and grow your community base
• Make sure your server can handle website traffic bursts
• Pass information back to your network of contacts to attract backlink and be helpful
• Use WP-Supercache to deliver a stored copy of your content to handle large amounts of traffic
• Use WP Greet Box to greet readers and prompt them to take some action, like subscribing to your rss feed

More on this later…

Charles McKeever
OpenSourceMarketer.com