Marketing Tools
Using Snail Mail To Get Email Permission
Want to get your customer’s attention? Send them a letter in the mail. This worked for Audible who recently sent me a physical letter in the good old US Postal mail to let me know that I could sign up for their email updates. Now you might think that’s inefficient, but let’s break it down. Obviously, they want my permission to send me email updates. This is a good thing because, I... More...
Streaming Podcasts Directly To The iPhone
According to the 2009 Podast Consumer Report, 43% of Americans have heard of podcasting and 22% actively listen to podcasts. Apple alone has sold 218 million iPods and 30 million iPhones all of which play podcasts. But with all these positive numbers showing growing support for podcasting, there’s still one major problem with the technology. There are just to many steps for podcast listeners... More...
Is Alexa Becoming Completely Worthless
I read an interesting article today by Daniel Scocco at Daily Blog Tips where he makes the case that Alexa is Becoming Completely Worthless. I’ve never been a big fan of Alexa rankings. The numbers they report have always seemed off to me and I really don’t see Alexa rankings as much more than an opportunity to chest thump on digital graph paper. But if you’re unsure what to believe... More...
Will Visual Search Kill Your Blog Traffic?
Would anyone visit your website if they could see it first? There are widgets today that will let you see a site before you visit them. But, they don’t easily let you compare sites side by side in full view. Well, there is a new visual search engine on the horizon that lets you pick through thousands of websites without actually visiting any of them and it does it in an iTunes album over sort... More...
An Easy Way To Track Click Thru Rates
Tracking clicks can be an important part of any online marketing but not everyone has the nerd muscles to set up their own click trackers. There are a number of scripts out there and home grown solutions for tracking clicks, but I want to give you a quick overview of a tool I like to use for tracking specific click events. The tool I like to use is BoldURL.com. At first glance BoldURL looks like another... More...
Using Phrase Express Short Cuts To Save Time
Today we’re going to talk about Phrase Express and how this simple application can save you time and money by assigning common repetitive tasks to simple key strokes. Phrase Express does this with the use of macros. Macros can be used for simple tasks like pasting in blocks of text, opening windows applications, and opening websites in a browser. So, let’s dig in and look at a practical... More...
