The Open Source Marketer
Google Adwords

Getting Started With Google Adwords

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Last week I walked a Dallas business owner through the process of setting up some Adwords ads to advertise his company’s services. Having set up many other Adwords campaigns I realized that I’ve learned to take a lot of things for granted. As I was preparing to walk him through setting up his campaign and his ad groups, here is the list of questions that came to mind. What keywords do... More...

Google Adwords Tips

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Here are a few quick hitter tips for getting the most out of your Google Adwords campaign. Google rewards for relevancy. If you have an ad that gets a lot of click throughs, it will begin to rise in the ranks without increasing the cost per click to you. So you can get more value or essentially a lower cost per click if you focus on writing good ads that people are interested in clicking on. However,... More...






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