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	<title>The Open Source Marketer &#187; Email Marketing</title>
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	<description>Online Marketing Advice In Everyday Language</description>
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		<title>Stop Using Outlook For Commercial Email Blasts</title>
		<link>http://opensourcemarketer.com/stop-using-oulook-for-commercial-email-blasts/</link>
		<comments>http://opensourcemarketer.com/stop-using-oulook-for-commercial-email-blasts/#comments</comments>
		<pubDate>Mon, 23 Apr 2007 22:55:30 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[scripts]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://charlesmckeever.com/blog/archives/28</guid>
		<description><![CDATA[Recently I had the opportunity to share some Internet marketing resources with local business owners. What I learned from them concerned me so much that I felt it was extremely important to write about it here so that the information would help as many people as possible. It seems that some of these small business [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-5658" title="email-blast" src="http://opensourcemarketer.com/wp-content/uploads/email-blast.jpg" alt="email-blast" width="600" height="291" /></p>
<p>Recently I had the opportunity to share some Internet marketing resources with local business owners. What I learned from them concerned me so much that I felt it was extremely important to write about it here so that the information would help as many people as possible.</p>
<p>It seems that some of these small business owners are still using Outlook to send out commercial email campaigns (email blasts). They are chopping up their email lists into small 30 person chunks so they can &#8220;fly under the radar&#8221; and still send out 200 emails without getting slapped by their Internet Service Providers (ISP) as spammers.</p>
<p>If these smart business savvy business owners are still using Outlook to send out email campaigns, then I am sure there is still a large number of people out there who are doing the same thing. There are many issues that surround this topic and there are several problems with running an email campaign this way.</p>
<p>Before we get into the reasons why using Outlook to run email campaigns is a bad idea and before I share the solution I recommend to avoid the threat of penalty, let&#8217;s take a look at what the Federal Trade Commission (FTC) has to say about commercial email and the requirements of the CAN-SPAM Act.</p>
<p><strong>What the Law Requires</strong></p>
<p>Here&#8217;s a rundown of the law&#8217;s main provisions:</p>
<p>* It bans false or misleading header information. Your email&#8217;s &#8220;From,&#8221; &#8220;To,&#8221; and routing information â€“ including the originating domain name and email address must be accurate and identify the person who initiated the email.</p>
<p>* It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message.</p>
<p>* It requires that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a &#8220;menu&#8221; of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender.</p>
<p>Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor&#8217;s email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it&#8217;s illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law.</p>
<p>* It requires that commercial email be identified as an advertisement and include the sender&#8217;s valid physical postal address. Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you. It also must include your valid physical postal address.</p>
<p><strong>Penalties</strong></p>
<p>Each violation of the above provisions is subject to fines of up to $11,000. Deceptive commercial email also is subject to laws banning false or misleading advertising.</p>
<p>Additional fines are provided for commercial emailers who not only violate the rules described above, but also:</p>
<p>* &#8220;harvest&#8221; email addresses from Web sites or Web services that have published a notice prohibiting the transfer of email addresses for the purpose of sending email<br />
* Generate email addresses using a &#8220;dictionary attack&#8221; â€“ combining names, letters, or numbers into multiple permutations<br />
* Use scripts or other automated ways to register for multiple email or user accounts to send commercial email<br />
* Relay emails through a computer or network without permission â€“ for example, by taking advantage of open relays or open proxies without authorization.</p>
<p>The law allows the DOJ to seek criminal penalties, including imprisonment, for commercial emailers who do â€“ or conspire to:</p>
<p>* Use another computer without authorization and send commercial email from or through it<br />
* Use a computer to relay or retransmit multiple commercial email messages to deceive or mislead recipients or an Internet access service about the origin of the message<br />
* Falsify header information in multiple email messages and initiate the transmission of such messages<br />
* Register for multiple email accounts or domain names using information that falsifies the identity of the actual registrant<br />
* Falsely represent themselves as owners of multiple Internet Protocol addresses that are used to send commercial email messages.</p>
<blockquote><p><strong>Source:</strong> http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm</p></blockquote>
<p>Now, it seems pretty easy to understand that there can be some serious penalties for anyone who does not adhere to these rules and regulations. Not only that, but there are some serious administrative hassles to just to make sure you are compliant. So how do you avoid penalty and administrative hassle?</p>
<p>That&#8217;s a good question, but a better question is how do I avoid the possibility of penalty and the administrative hassle, and how do I get valuable analytics on my email campaign that will help me target customer better and spend my money wisely?</p>
<p>To answer this question you need to leverage the solid infrastructure of a system that has been specifically designed and built to handle mass mailing of commercial email campaigns. You need to subscribe to a service that offers built in spam prevention processes to easily handle the administrative duties of complying with the CAN-SPAM Act. You need use a service that will help you verify that people want to be on your list, will help you easily remove people from your list when they no longer want to hear from you, and will give you information about email bounce rates, email open rates, link click through rates, and much much more.</p>
<p>I know what your thinking, &#8220;That&#8217;s all fine and good, but how much will it cost me to have a service like that&#8221;. Well, simply put, for as little as $20 a month you can get access to a solid, trusted, industry leading service that offers everything you need to run a successful email campaign. And, yes I know that sounds like a commercial, but the reality is that these words are extremely important. There are other services out there that fill the demand of the email marketer market, but they don&#8217;t go far enough to truly provide a service according to industry best practices.</p>
<p>So, let&#8217;s recap quickly. Outlook email blasts can get you labeled as a spammer, expose you to financial penalties, and will cost you time and money trying to adhere to the CAN-SPAM Act&#8217;s rules and regulations. A legitimate service that offers professional email campaign management, email campaign reporting, and adheres to the requirements of the CAN-SPAM Act costs you only $20 a month.</p>
<p>Now you tell me, what is it worth to you to know your emails will have a better chance of reaching your customers, you will have better insight into the success of your emailing efforts, and most of all you avoid the pain of being caught in the legal troubles that have been put in place to stop real spammers?</p>
<p><a title="Stop using outlook to send emails" href="http://opensourcemarketer.com/aweber" target="_blank">Read more</a> about the solution that I recommend.</p>
<p><a title="Avoid being labeled a spammer" href="http://OpenSourceMarketer.com/recommends/autoresponder" target="_blank"> http://OpenSourceMarketer.com/recommends/autoresponder</a></p>
<p>Keep reaching for success,</p>
<p><strong>Charles McKeever</strong><br />
<a title="Read the rest of my blog" href="http://OpenSourceMarketer.com">OpenSourceMarketer.com</a>
<p><a href="http://opensourcemarketer.com/join/">Accelerate your business online using social media.</a></p>
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		<slash:comments>4</slash:comments>
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		<title>Creating Email Signup Forms Just Got A Whole Lot Easier</title>
		<link>http://opensourcemarketer.com/creating-email-signup-forms-just-got-a-whole-lot-easier/</link>
		<comments>http://opensourcemarketer.com/creating-email-signup-forms-just-got-a-whole-lot-easier/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:48:58 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[form generator]]></category>
		<category><![CDATA[signup box]]></category>
		<category><![CDATA[web forms]]></category>

		<guid isPermaLink="false">http://opensourcemarketer.com/?p=3660</guid>
		<description><![CDATA[If you&#8217;ve ever tried to make a good looking email newsletter signup box, you probably know how it&#8217;s a pain to do. Lining up the images is a chore and every little tweak can throw the whole thing out of whack. Well, thanks to the folks at Aweber, all that wasted time and frustration is [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve ever tried to make a good looking email newsletter signup box, you probably know how it&#8217;s a pain to do. Lining up the images is a chore and every little tweak can throw the whole thing out of whack.</p>
<p>Well, thanks to the folks at Aweber, all that wasted time and frustration is gone. Aweber provides <a href="http://opensourcemarketer.com/emailmarketing">email newsletter and email auto-responder services</a> to a lot of website owners. They are really good about responding to their customers and providing them with the tools they need. They just came out with a new web form tool that makes creating email signup forms so easy, it almost made me tear up.</p>
<p>Watch this 2 minute video and you&#8217;ll see what I mean. It&#8217;s all point and click. Saweet!</p>
<p><object width="600" height="493"><param name="movie" value="http://www.youtube.com/v/APZUm6yX47c&#038;rel=0&#038;border=1&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/APZUm6yX47c&#038;rel=0&#038;border=1&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="600" height="493"></embed></object></p>
<p>I&#8217;ve already used the web form generator to create lightbox signup forms for three of my sites and this weekend I plan to site down and create some more. The whole process takes about 5 minutes each and I can customize every part of the form, even the background image.</p>
<p>If you&#8217;d like to <a href="http:///opensourcemarketer.com/emailmarketing" target="_blank">try the editor for yourself</a>, head over to Aweber and scroll down to the bottom of the page. They&#8217;re offering $1 trial accounts so you can try the service risk free. Sign up for a month and try the web form editor for yourself.</p>
<p>In a future article, I&#8217;ll walk you through some of the other Aweber features and show you how I use the service. Until then, let me know what you think of the editor and share how you&#8217;re using it.</p>
<p>Charles McKeever<br />
<a href="http://OpenSourceMarketer.com/join/">OpenSourceMarketer.com</a>
<p><a href="http://opensourcemarketer.com/join/">Accelerate your business online using social media.</a></p>
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		<slash:comments>0</slash:comments>
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		<title>Five Reasons Why You Should Still Be Collecting Email Addresses</title>
		<link>http://opensourcemarketer.com/five-reasons-why-you-should-still-be-collecting-email-addresses/</link>
		<comments>http://opensourcemarketer.com/five-reasons-why-you-should-still-be-collecting-email-addresses/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 15:16:25 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[conversation building]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[social-media]]></category>

		<guid isPermaLink="false">http://opensourcemarketer.com/?p=3040</guid>
		<description><![CDATA[Social media is getting a lot of attention these days and for good reason. Social media allows you to instantly communicate with millions of people and their friends. But that doesn&#8217;t mean that email marketing is dead. Email may not be the same wild west gold rush of the early days, but there are still [...]]]></description>
			<content:encoded><![CDATA[<p>Social media is getting a lot of attention these days and for good reason. Social media allows you to instantly communicate with millions of people and their friends. But that doesn&#8217;t mean that email marketing is dead. Email may not be the same wild west gold rush of the early days, but there are still a lot of reasons to be collecting email addresses from your website visitors.</p>
<p>Here are five reasons why you should still be collecting email addresses today:</p>
<ol>
<li><strong>Establishing connections</strong> &#8211; You work hard to attract website visitors and you should be be trying to capture and retain a connection with as many of those visitors as possible. Think about it, if you started a mailing list today and captured just one lead you would be dramatically increasing your ability to establish future communications with that website visitor.</li>
<li><strong>Continuing conversations</strong> &#8211; Remember that your website is just part of an ongoing conversation between you and your website visitors. When you ask for and collect their email address, you are establishing a channel for continued conversation that is much more personal and direct. Now you can talk directly to that person on an ongoing basis even if they don&#8217;t visit your website on a regular basis.</li>
<li><strong>Sign up offers</strong> &#8211; One of the most tangible benefits of acquiring email addresses is that you can provide the visitor with a signup offer that is only available to newsletter subscribers as a reward for joining your newsletter. Since that visitor has already shown a willingness to actively share information with you, they are just as likely to respond to an offer during the process. Keep in mind that the offer must be extremely relevant to your visitor and offer them high value to be effective. If done correctly, newsletter signup offers can result in an additional revenue stream for your website that wasn&#8217;t being realized before.</li>
<li><strong>Repeat traffic</strong> &#8211; There are numerous benefits to maintaining a newsletter like driving repeat traffic to your website. Your newsletter should offer value to your audience and it should function as a vehicle for transporting readers back to your website. If you&#8217;re running impression ads on your website, then a newsletter alone can increase your impressions for the month and there by increase your revenue. If the intent of your email is to make an offer, don&#8217;t try to sell in the email. Use the email to invite the visitor back to your website where you can do the necessary selling activities.</li>
<li><strong>Promotional Surveys</strong> &#8211; As part of the ongoing conversation between you and your visitors, surveys offer an effective way for you to learn more about your audience. But remember, people don&#8217;t fill out surveys, unless they have a reason that makes it worth their time. One of the most effective ways I&#8217;ve seen to combine surveys with mailing lists is to run a give away that requires the completion of a form to participate. On the form you ask for necessary details like name or email address, and then you ask the questions you&#8217;d like answered. People are much more likely to answer the questions if they think doing so depends on their being entered in a contest or give away program.</li>
</ol>
<p>So, if you&#8217;re still not sure if you should be collecting email addresses on your website, just consider that taking action because of any one of these reasons will transform your relationship with your website visitors from a passive relationship to an active one, which will help to extend your conversation beyond the one time visit.</p>
<p><strong>Charles McKeever</strong><br />
<a href="http://opensourcemarketer.com">OpenSourceMarketer.com</a></p>
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		<title>Using Snail Mail To Get Email Permission</title>
		<link>http://opensourcemarketer.com/using-snail-mail-to-get-email-permission/</link>
		<comments>http://opensourcemarketer.com/using-snail-mail-to-get-email-permission/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 20:37:56 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Audible]]></category>
		<category><![CDATA[letters]]></category>
		<category><![CDATA[persmission marketing]]></category>
		<category><![CDATA[preventing spam]]></category>
		<category><![CDATA[snail mail]]></category>

		<guid isPermaLink="false">http://opensourcemarketer.com/?p=2578</guid>
		<description><![CDATA[Want to get your customer&#8217;s attention? Send them a letter in the mail. This worked for Audible who recently sent me a physical letter in the good old US Postal mail to let me know that I could sign up for their email updates. Now you might think that&#8217;s inefficient, but let&#8217;s break it down. [...]]]></description>
			<content:encoded><![CDATA[<p>Want to get your customer&#8217;s attention? Send them a letter in the mail. This worked for Audible who recently sent me a physical letter in the good old US Postal mail to let me know that I could sign up for their email updates.</p>
<p>Now you might think that&#8217;s inefficient, but let&#8217;s break it down.</p>
<p>Obviously, they want my permission to send me email updates. This is a good thing because, I know they already have my email address. I entered it myself. They are respecting my preferences by not sending me unwanted emails. That&#8217;s not just a spam law thing, that&#8217;s also a good business to consumer relationship thing.</p>
<p>If they violate that trust that consumers have become so sensitive to, then they would lose me as a customer almost instantly. But, if they can get me to agree to receive emails then Audible can potentially offer me more products, encourage the use of my already purchased credits, and cross promote other offers. They can also communicate with me more cheaply and personalize their communications more closely to my personal preferences, if only I&#8217;ll agree to receive emails.</p>
<p>Since they can&#8217;t contact me by email to get me to sign up, they sent me a letter written from the perspective of Wanda Urena, the Member Emails Manager. This was a nice touch. Every concern or cost saving suggestion is writtern in the first person of Wanda so that the reader can identify with Wanda and feel like she understand how they feel as well. The letter is really very well written.</p>
<p>In the letter they listed out the benefits to me for being on the mailing list and they empathized with me about concerns over receiving to many emails and protecting my privacy from third parties. This was a nice touch because it told me they considered the conversation that might be going on in their customer&#8217;s head. They needed to overcome any objections I might have to their request. Directly addressing concerns and stating concrete solutions is a great way to do just that.</p>
<p>They even offered me a free audio credit for agreeing to receive emails. The offer even had a dated time limit on it to create a sense of urgency. Offering a limited time insentive for taking action is a great way to get someone to take action. If you can offer something that has a perceived value to the customer, but doesn&#8217;t cost you anything, even better.</p>
<p>They could have just slapped a banner up on the Audible site, or presented me with a splash screen inside my account to prompt me to sign up. These notices would have cost very little compared to the time and material costs that went into producing and mailing an actual letter. That in itself gives it a personal feel.</p>
<p>Overall, I am impressed with the campaign, and yes I will agree to receive emails. As an Audible customer a free audio credit means $14.95 to me, which really means an audio book worth 6 to 8 hours of learning or entertainment time. If all I have to do is let the company market to me via email to get that value, then it&#8217;s simple math. They already proved they could do it in a letter, why not an email?</p>
<p><b>Charles McKeever</b><br />
<a href="http://OpenSourceMarketer.com">OpenSourceMarketer.com</a></p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<title>Don&#8217;t Sell In The E-Mail</title>
		<link>http://opensourcemarketer.com/dont-sell-in-the-e-mail/</link>
		<comments>http://opensourcemarketer.com/dont-sell-in-the-e-mail/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 14:20:59 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://opensourcemarketer.com/?p=1109</guid>
		<description><![CDATA[Here&#8217;s another email marketing tip when marketing to your email subscribers. Don&#8217;t sell in your e-mail. Your e-mail is supposed to be designed an invitation of sorts that&#8217;s designed to entice a click through to a landing page that is optimized to make the sale. Don&#8217;t try to sell your customer in the e-mail. Simply [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s another email marketing tip when marketing to your email subscribers.</p>
<p>Don&#8217;t sell in your e-mail. Your e-mail is supposed to be designed an invitation of sorts that&#8217;s designed to entice a click through to a landing page that is optimized to make the sale. Don&#8217;t try to sell your customer in the e-mail. Simply present the offer in the most attractive way possible. It will keep you from trying to do too much in the e-mail, which will result in confusing your e-mail subscriber and causing them to delete your e-mail.</p>
<p>Keep it simple,</p>
<p><strong>Charles McKeever</strong><br />
<a href="http://OpenSourceMarketer.com">OpenSourceMarketer.com</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Avoid Unsupervised Thinking When Email Marketing</title>
		<link>http://opensourcemarketer.com/avoid-unsupervised-thinking-when-email-marketing/</link>
		<comments>http://opensourcemarketer.com/avoid-unsupervised-thinking-when-email-marketing/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 14:15:47 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://opensourcemarketer.com/?p=1105</guid>
		<description><![CDATA[Here is an email marketing tip to help you market to your email subscribers. When composing e-mails for your e-mail marketing campaigns always avoid the introduction of unsupervised thinking. Unsupervised thinking what your email subscriber has to do when you include options in the email that are not relevant to the desired action or may [...]]]></description>
			<content:encoded><![CDATA[<p>Here is an email marketing tip to help you market to your email subscribers.</p>
<p>When composing e-mails for your e-mail marketing campaigns always avoid the introduction of unsupervised thinking. Unsupervised thinking what your email subscriber has to do when you include options in the email that are not relevant to the desired action or may be distracting to your prospect. Only include what is needed to get the email subscriber from their e-mail inbox to your landing page.</p>
<p>Keep it simple,</p>
<p><strong>Charles McKeever</strong><br />
<a href="http://OpenSourceMarketer.com">OpenSourceMarketer.com</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Finding Creative Places To Advertise</title>
		<link>http://opensourcemarketer.com/finding-creative-places-to-advertise/</link>
		<comments>http://opensourcemarketer.com/finding-creative-places-to-advertise/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 16:56:26 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://opensourcemarketer.com/blog/creative-thoughts/finding-creative-places-to-advertise/</guid>
		<description><![CDATA[Recently, while I was buying a Private Labels Rights (PLR) package from one of my favorite freelance writers, I had a self-proclaimed creative idea for advertising online businesses. I originally posted the idea in the Open Source Marketer Community Forum, but I thought it was worth posting on the blog as well. Basically, the idea [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://opensourcemarketer.com/wp-content/uploads/2008/03/advertising-ideas-250.jpg' alt='Creative Advertising Ideas' align="left" style="border: 1px solid #cccccc; padding: 5px; margin-left: 5px; margin-right: 10px"  />Recently, while I was buying a Private Labels Rights (PLR) package from one of my favorite freelance writers, I had a self-proclaimed creative idea for advertising online businesses. </p>
<p>I originally posted the idea in the <a href="http://opensourcemarketer.com/go/social" target="_blank">Open Source Marketer Community Forum</a>, but I thought it was worth posting on the blog as well. Basically, the idea is to put your product offer or advertisement at the end of someone&#8217;s autoresponder signup process.</p>
<p>If your not familiar with the autoresponder signup process, let me explain. A <a href="http://opensourcemarketer.com/go/autoresponder/" target="_blank" rel="nofollow">professional autoresponder service</a> provides the ability to create mailing list signup forms that can be copied onto blogs, webpages and the like. </p>
<p>The form is often used in combination with a free offer to entice visitors to join a mailing list. When someone enters their name and email address into the form, they are presented with a webpage telling them to check their email for a confirmation link. </p>
<p>The visitor checks their email, clicks the confirmation link, and they are presented with another webpage that confirms that they have completed the opt-in process.</p>
<p>This is what&#8217;s known as a double opt-in signup because it requires the interested visitor to hand over their name and email address (opt-in number one) and then click a link in their email to confirm they want to receive email from the list owner (opt-in number two).</p>
<p>When you sign up for a newsletter or mailing list you usually see these standard set of notices. After completing the signup form, you see a page that tells you to check your email, and you get a page that confirms your opt-in status when you click the confirmation link in your email. It happens like clock work.</p>
<p>However, most new marketers (heck even experienced ones) leave money on the table by not customizing these notification pages. They just use the default pages that are provided by the autoresponder service and they miss out on opportunities to further promote their own or related products and services.</p>
<p>What they should be doing is putting a one time offer on that final confirmation page to capture a sale from someone who was  interested enough to double opt-in to their mailing list.</p>
<p>Here&#8217;s where you come in. Since that list owner is not fully using their autoresponder series to it&#8217;s fullest potentional, why not contact that list owner and ask to put your custom offer or message on that confirmation page?</p>
<p>Then your message will be seen by every person who double opts in to their list. Depending on the offer and the message you provide you might be able to get in front of a lot of people and not directly complete with the list owner.</p>
<p>If the list owner is interested in affiliate marketing, then you could offer them a percentage of sale. Or you might do well to negotiate a flat monthly fee or a per visitor fee. The right mix will depend on their past opt-in numbers and the conversion rate on your product or service.</p>
<p>This is just an idea and worth a think about, considering how many people don&#8217;t use that space today. Who knows, you might be able to get advertising space that is cheaper per visitor than <a href="http://opensourcemarketer.com/go/ppc-videos/" target="_blank" rel="nofollow">Pay Per Click advertising</a>.</p>
<p>Looking for an edge,</p>
<p><strong>Charles McKeever</strong><br />
<a href="http://OpenSourceMarketer.com">OpenSourceMarketer.com</a></p>
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		<title>Finding Extra Affiliate Money</title>
		<link>http://opensourcemarketer.com/automating-affiliate-sales/</link>
		<comments>http://opensourcemarketer.com/automating-affiliate-sales/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 13:06:32 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[azoogleads]]></category>

		<guid isPermaLink="false">http://opensourcemarketer.com/blog/email-marketing/automating-affiliate-sales/</guid>
		<description><![CDATA[When I die I hope my wife goes through my coat pockets to look for spare change, because I am notorious for leaving money in my pockets. I&#8217;ve found twenty dollars bills in coats I haven&#8217;t worn in two years. Well, if she goes through my coat pockets, she should also go through my online [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://opensourcemarketer.com/go/azoogle/"><img src='http://opensourcemarketer.com/wp-content/uploads/2008/02/azoogleads.gif' alt='azoogle ads affiliate network' border="0" align="left" style="border: 1px solid #cccccc; padding: 5px; margin-left: 5px; margin-right: 5px"  /></a> When I die I hope my wife goes through my coat pockets to look for spare change, because I am notorious for leaving money in my pockets. I&#8217;ve found twenty dollars bills in coats I haven&#8217;t worn in two years.</p>
<p>Well, if she goes through my coat pockets, she should also go through my online affiliate accounts as well because just the other day I found money in one account I had forgotten about. </p>
<p>Several months ago I set up a one page website that offers to deliver inspirational messages via email. The site contains just one call to action and an email sign up form. The inspirational messages are <a href="http://opensourcemarketer.com/go/autoresponder/" target="_blank">delivered using autoresponder software</a> and it has been on auto-pilot adding one or two new subscribers a month for the past several months. At the bottom of every automatically delivered email there is a simple text link promotion for an affiliate product. As new subscribers sign up for the free service they are effectively starting a chain of emails that will provide them with daily inspirational messages and a single offer for a product promotion.</p>
<p>This is a fantastic way to set up an automated sales force, but there are a few things to consider.</p>
<p>The balance is to not make a pushy offer because it will over power the positive effect of the inspirational message. You want your audience to look forward to your emails or they won&#8217;t open them. By not being pushy, but consistently providing an offer with every email I am playing on the nature of curiosity that we all have. Eventually, they are going to be curious about what&#8217;s behind that link and then they will check out the offer. If it is something they are interested in then they will check it out sooner than later.</p>
<p>It is also important to try and match the offer as closely to their interests as possible. The more relevant the offer is to the list  member who is seeking inspirational messages, the more likely they are to take action. I have been using <a href="http://opensourcemarketer.com/go/azoogle/" target="_blank">promotions from AzoogleAds</a> with much success. You could use any affiliate network that has ad inventory to match your target audience.</p>
<p>I picked offers from AzoogleAds because I like what they are promoting and their reporting is easy to use and understand. They also offer a good selection of ad formats and creatives. That also helps me match ads to my list because an image ad is not always appropriate in every situation and sometimes a text link just doesn&#8217;t get noticed. So, I like to have choices when I am presenting an offer.</p>
<p>But basically that&#8217;s it. Aside from a few small promotional links on other sites I have not had to do that much promotion of the site. I did pick the domain name based on a few keywords and I have been sure to use <a href="http://opensourcemarketer.com/go/WTFreeTrial/" target="_blank">keyword specific phrases</a> on the homepage. This in combination with using stumbleupon and other social sites to promote the site has served well. And since the whole thing is on auto-pilot I am not pressed to manage it constantly, which of course is why I forgot about the affiliate revenue.</p>
<p>Maybe I should investigate some affiliate management software and report what I find. I know there has to be other affiliates out there with this same problem. Of course it is a good problem to have.</p>
<p>If you know of any good affiliate tracking software out there <a href="http://opensourcemarketer.com/contact-opensourcemarketer/">send me a message</a> and tell me about it.</p>
<p>Forgetting to remember,</p>
<p><strong>Charles McKeever</strong><br />
<a href="http://OpenSourceMarketer.com">OpenSourceMarketer.com</a></p>
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		<title>Adding 318 EMail Subscribers in 10 Minutes</title>
		<link>http://opensourcemarketer.com/adding-318-email-subscribers-in-10-minutes/</link>
		<comments>http://opensourcemarketer.com/adding-318-email-subscribers-in-10-minutes/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 16:38:47 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[mindmaps]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://opensourcemarketer.com/blog/internet-marketing/adding-318-email-subscribers-in-10-minutes/</guid>
		<description><![CDATA[Well Rich Schefren has started turned up the heat on the launch of his Business Acceleration Program product launch. Around 2 a.m. this morning he sent out an email to all of his Attention Age Doctrine subscribers to let them know that he would be giving away a bunch of bonuses ahead of the actual [...]]]></description>
			<content:encoded><![CDATA[<p>Well Rich Schefren has started turned up the heat on the launch of his Business Acceleration Program product launch. Around 2 a.m. this morning he sent out an email to all of his Attention Age Doctrine subscribers to let them know that he would be <a href="http://opensourcemarketer.com/go/age/" target="_blank" nrel="nofollow">giving away a bunch of bonuses</a> ahead of the actual product launch.</p>
<p>Part of the deal was that he planned to send out an email around noon on Wednesday and everyone who wanted the bonuses had to rush over to his site and sign up.<span id="more-192"></span></p>
<h3 style="color:#000000;">Here is an overview of the benefits Rich is giving away for signing up early:</h3>
<blockquote><p>I’m going to give you some incredible free gifts:</p>
<p>    My complete $4,800 coaching program (the Business Growth System).<br />
    My never-available-before personal collection of mindmaps.<br />
    And a ticket to my upcoming $2,997 live seminar.</p>
<p>All of it absolutely free.</p>
<p>So what’s the catch?</p>
<p>Only 75 people reading this get all three of these gifts. Here’s what’s going on…</p>
<p>You need to be at your computer at noon tomorrow EST (Wednesday 19th), because that’s when we’ll be letting 1,500 lucky online entrepreneurs cut to the front of the line for the Business Acceleration Program.</p>
<p>With 60,137 people on the Announcement List, waiting for us to release the System to the public, it very well could be sold out in mere minutes.</p>
</blockquote>
<p>At noon eastern standard time the email came through and I was at my desk. So I said what the heck. I didn&#8217;t even read the email since &#8220;space is limited.&#8221; </p>
<p>When the page finally loaded there were already 242 people ahead of me. In the span of 10 minutes I watched 318 people sign up for a chance to cash in on the advance bonuses.</p>
<p>Even as I typed this post there were 462 people on the list and it was growing. That is 462 new email sign-ups in 24 minutes.</p>
<h3 style="color:#000000;">Watch This Screencast of the actual page as it was happening:</h3>
<p><br/></p>
<p><a href='http://www.screencast.com/t/vyLe4Ghjz10' target="_blank"><strong>Business Acceleration Program Bonus Signup As of 12/19/2007 11:10 AM</strong></a><br/></p>
<h3 style="color:#000000;">Here is a snap shot of the actual names and times from the website.</h3>
<p>318. Mike C. (United States) 10:11:32<br />
317. David B. (Brazil) 10:11:31<br />
316. Monica O. (United States) 10:11:18<br />
315. Ginny S. (United States) 10:11:04<br />
314. Henry R. (United States) 10:10:56<br />
313. Dixie N. (United States) 10:10:47<br />
312. John B. (United States) 10:10:35<br />
311. Adran T. (Malaysia) 10:10:30<br />
310. r d. (United States) 10:10:30<br />
309. William W. (United States) 10:10:28<br />
308. Herby B. (United Kingdom) 10:10:25<br />
307. Dan S. (United States) 10:10:24<br />
306. C. B. (United States) 10:10:17<br />
305. David H. (United States) 10:10:13<br />
304. Michael W. (United States) 10:10:12<br />
303. Cheong A. (Malaysia) 10:10:07<br />
302. wayne m. (Canada) 10:10:05<br />
301. Diana L. (United States) 10:10:05<br />
300. Aaron C. (United States) 10:09:58<br />
299. Eddie G. (United States) 10:09:55<br />
298. Max Y. (Singapore) 10:09:49<br />
297. Andrea Y. (Israel) 10:09:44<br />
296. Carmen P. (Germany) 10:09:40<br />
295. Michael C. (United States) 10:09:37<br />
294. Taylore A. (Canada) 10:09:37<br />
293. Mike V. (United States) 10:09:29<br />
292. Keith F. (United Kingdom) 10:09:28<br />
291. Andrew C. (Malaysia) 10:09:27<br />
290. Larry P. (United States) 10:09:27<br />
289. Natalie S. (United States) 10:09:25<br />
288. Lynn L. (Philippines) 10:09:24<br />
287. Doug G. (United States) 10:09:18<br />
286. Joseph N. (United States) 10:09:14<br />
285. Donna K. (United States) 10:09:07<br />
284. Jimmy S. (United States) 10:09:02<br />
283. David L. (United States) 10:09:00<br />
282. Mike B. (United States) 10:09:00<br />
281. Steve O. (United States) 10:08:59<br />
280. Joe K. (United Kingdom) 10:08:59<br />
279. Alexandre S. (Brazil) 10:08:59<br />
278. maurice b. (Italy) 10:08:58<br />
277. Judy F. (United States) 10:08:47<br />
276. Harry W. (United States) 10:08:39<br />
275. Cheri S. (United States) 10:08:36<br />
274. Robert H. (United States) 10:08:21<br />
273. Bill M. (United States) 10:08:19<br />
272. Sunny L. (Malaysia) 10:08:10<br />
271. Tim I. (United Kingdom) 10:08:08<br />
270. Dan M. (United States) 10:08:00<br />
269. Manju T. (India) 10:07:58<br />
268. James H. (United States) 10:07:53<br />
267. Robert G. (United Kingdom) 10:07:53<br />
266. Joe J. (Canada) 10:07:52<br />
265. chris g. (United States) 10:07:51<br />
264. Pat R. (United States) 10:07:49<br />
263. Jesse S. (United States) 10:07:46<br />
262. J D. (United States) 10:07:41<br />
261. Trevor N. (United States) 10:07:39<br />
260. Terry H. (United Kingdom) 10:07:37<br />
259. Cameron M. (Australia) 10:07:37<br />
258. Gregg G. (United States) 10:07:30<br />
257. Tom R. (United States) 10:07:27<br />
256. dale r. (United Kingdom) 10:07:26<br />
255. Les B. (Canada) 10:07:23<br />
254. Lloyd L. (United States) 10:07:23<br />
253. Kibo B. (United States) 10:07:20<br />
252. CB M. (United States) 10:07:09<br />
251. Kale B. (United States) 10:07:09<br />
250. Steve D. (United Kingdom) 10:07:05<br />
249. Taylore A. (Canada) 10:07:04<br />
248. clint c. (Canada) 10:07:03<br />
247. Julie S. (United States) 10:07:01<br />
246. Aaron G. (Malaysia) 10:06:58<br />
245. David M. (United States) 10:06:55<br />
244. Elizabeth B. (United States) 10:06:53<br />
243. Charles M. (United States) 10:06:51<br />
242. Susan H. (United States) 10:06:49<br />
241. Ivan O. (United States) 10:06:49<br />
240. John L. (United States) 10:06:47<br />
239. Vern H. (United States) 10:06:41<br />
238. Hermione A. (United States) 10:06:40<br />
237. Troy M. (United States) 10:06:40<br />
236. Richard E. (United States) 10:06:40<br />
235. Peter H. (United Kingdom) 10:06:40<br />
234. Suthin L. (United States) 10:06:39<br />
233. Wendy B. (United States) 10:06:38<br />
232. Kyriakos L. (United States) 10:06:38<br />
231. Craig D. (Spain) 10:06:38<br />
230. Erin C. (United States) 10:06:34<br />
229. Paul E. (United States) 10:06:33<br />
228. Edward B. (United States) 10:06:33<br />
227. Keith F. (United States) 10:06:29<br />
226. James F. (United States) 10:06:23<br />
225. Shama H. (United States) 10:06:22<br />
224. Tim S. (Canada) 10:06:21<br />
223. Michael J. (England) 10:06:21<br />
222. K L. (United States) 10:06:16<br />
221. Sadat A. (United Kingdom) 10:06:09<br />
220. Roy H. (England) 10:06:09<br />
219. Ricardo W. (United States) 10:05:58<br />
218. SaRita H. (United States) 10:05:56<br />
217. Christian K. (Canada) 10:05:55<br />
216. Joachim K. (United States) 10:05:54<br />
215. Randy S. (Canada) 10:05:53<br />
214. Doug Y. (United States) 10:05:43<br />
213. kris G. (United States) 10:05:42<br />
212. Bob L. (United States) 10:05:41<br />
211. Mary G. (United States) 10:05:39<br />
210. marianne C. (United States) 10:05:36<br />
209. p s. (United States) 10:05:36<br />
208. Bruce M. (United States) 10:05:36<br />
207. Greg P. (United States) 10:05:35<br />
206. Paula E. (United States) 10:05:33<br />
205. Mike S. (United States) 10:05:32<br />
204. Noah S. (United States) 10:05:31<br />
203. Emae L. (United States) 10:05:29<br />
202. Mohan K. (Canada) 10:05:26<br />
201. Don H. (United States) 10:05:25<br />
200. Karen H. (Canada) 10:05:25<br />
199. Jana S. (Germany) 10:05:21<br />
198. Teff H. (United States) 10:05:21<br />
197. Robert P. (United States) 10:05:20<br />
196. Aleks R. (Canada) 10:05:16<br />
195. Eli P. (United States) 10:05:11<br />
194. Francis D. (United States) 10:05:11<br />
193. Ryan M. (United States) 10:05:09<br />
192. Mark W. (United States) 10:05:08<br />
191. Khairy S. (Australia) 10:05:08<br />
190. JEFF K. (United States) 10:05:06<br />
189. Buddy H. (United States) 10:05:04<br />
188. Anthony A. (United States) 10:05:04<br />
187. Margret D. (France) 10:05:04<br />
186. Steven W. (United States) 10:05:04<br />
185. Rob v. (Japan) 10:05:02<br />
184. Falko B. (Germany) 10:05:01<br />
183. Andrew S. (United States) 10:05:01<br />
182. Doug M. (United States) 10:05:01<br />
181. Ed B. (United States) 10:05:00<br />
180. David B. (United States) 10:04:59<br />
179. graham e. (United States) 10:04:59<br />
178. Floyd M. (United States) 10:04:53<br />
177. Mike B. (United States) 10:04:52<br />
176. william s. (United Kingdom) 10:04:51<br />
175. Vic P. (Canada) 10:04:51<br />
174. Richard N. (United States) 10:04:51<br />
173. Jim G. (United States) 10:04:51<br />
172. Paul R. (United Kingdom) 10:04:48<br />
171. janita p. (United States) 10:04:46<br />
170. greg S. (United States) 10:04:46<br />
169. Raihan A. (Singapore) 10:04:41<br />
168. Thomas K. (Singapore) 10:04:41<br />
167. Ross Y. (United States) 10:04:40<br />
166. John B. (United States) 10:04:39<br />
165. Sue S. (United States) 10:04:38<br />
164. nadine a. (United States) 10:04:37<br />
163. Tom A. (United States) 10:04:34<br />
162. scott e. (United States) 10:04:33<br />
161. Steve S. (United States) 10:04:32<br />
160. Ron C. (United States) 10:04:31<br />
159. clarence u. (United States) 10:04:28<br />
158. BOb L. (United States) 10:04:27<br />
157. Jarrod M. (United States) 10:04:27<br />
156. Emrys J. (United Kingdom) 10:04:24<br />
155. Barry K. (United Kingdom) 10:04:24<br />
154. Jeff B. (United States) 10:04:24<br />
153. landon r. (United States) 10:04:22<br />
152. Pang N. (Canada) 10:04:21<br />
151. John S. (United States) 10:04:20<br />
150. Matt M. (United States) 10:04:20<br />
149. Jan K. (Netherlands) 10:04:19<br />
148. Juliet E. (United States) 10:04:18<br />
147. Dmitri B. (United States) 10:04:13<br />
146. Teddy G. (United States) 10:04:13<br />
145. James M. (United States) 10:04:12<br />
144. sammy s. (United States) 10:04:11<br />
143. Sally C. (United States) 10:04:09<br />
142. Hugh S. (United States) 10:04:06<br />
141. Brent B. (United States) 10:04:06<br />
140. Karen R. (United States) 10:04:05<br />
139. Jeff M. (United States) 10:04:05<br />
138. Kenneth V. (United States) 10:04:05<br />
137. Bill B. (United States) 10:04:04<br />
136. Gordana R. (Canada) 10:04:04<br />
135. STEVE M. (United States) 10:04:04<br />
134. p c. (United States) 10:04:03<br />
133. Fred S. (United States) 10:04:03<br />
132. Kent T. (Malaysia) 10:04:03<br />
131. Jane T. (United Kingdom) 10:04:03<br />
130. Vishal S. (United States) 10:03:54<br />
129. John B. (United States) 10:03:54<br />
128. Maurice V. (United States) 10:03:53<br />
127. Gene A. (United States) 10:03:52<br />
126. stefanie h. (Canada) 10:03:52<br />
125. Larry L. (United States) 10:03:51<br />
124. Rodrigo C. (Portugal) 10:03:51<br />
123. Randy T. (United States) 10:03:49<br />
122. Alan S. (United States) 10:03:47<br />
121. Lynn A. (United States) 10:03:47<br />
120. Allen W. (United States) 10:03:45<br />
119. Peter K. (United States) 10:03:45<br />
118. Thomas P. (Germany) 10:03:43<br />
117. John B. (United States) 10:03:42<br />
116. Dan G. (United States) 10:03:42<br />
115. Nicole F. (United States) 10:03:41<br />
114. Jeffrey S. (United States) 10:03:40<br />
113. Ron T. (United Kingdom) 10:03:37<br />
112. Michael R. (United Kingdom) 10:03:36<br />
111. Bob D. (United States) 10:03:32<br />
110. Andrei R. (United States) 10:03:32<br />
109. Francois d. (South Africa) 10:03:30<br />
108. Juan D. (Brazil) 10:03:27<br />
107. Boaz G. (Israel) 10:03:23<br />
106. Matthias M. (Germany) 10:03:23<br />
105. DAVID P. (United States) 10:03:22<br />
104. Stefanie H. (United States) 10:03:21<br />
103. Rob L. (United States) 10:03:20<br />
102. Christo L. (United States) 10:03:20<br />
101. Taylore A. (United States) 10:03:19<br />
100. Ole V. (Denmark) 10:03:18<br />
99. Bryan D. (United States) 10:03:17<br />
98. Linda L. (United States) 10:03:14<br />
97. Chris H. (United States) 10:03:14<br />
96. Steve N. (United States) 10:03:13<br />
95. Bob M. (United States) 10:03:12<br />
94. Stephane M. (France) 10:03:11<br />
93. Terry M. (United States) 10:03:10<br />
92. Chris S. (United States) 10:03:08<br />
91. Steven N. (United States) 10:03:07<br />
90. Joe B. (United States) 10:03:06<br />
89. Ross G. (United States) 10:03:06<br />
88. Jumaani R. (Canada) 10:03:04<br />
87. Bud B. (United States) 10:03:03<br />
86. Mabel P. (Singapore) 10:03:03<br />
85. Ellen B. (United States) 10:03:02<br />
84. Robin Y. (United Kingdom) 10:03:02<br />
83. Cathy H. (United Kingdom) 10:03:01<br />
82. Val S. (Canada) 10:03:01<br />
81. Ron J. (Italy) 10:03:00<br />
80. Colin M. (United States) 10:03:00<br />
79. Charles Y. (Singapore) 10:02:58<br />
78. Enter Your First Name E. (United States) 10:02:56<br />
77. John P. (United States) 10:02:55<br />
76. Mona G. (United States) 10:02:55<br />
75. annette u. (United States) 10:02:55<br />
74. Matt B. (United States) 10:02:55<br />
73. Natalya O. (United States) 10:02:54<br />
72. Jay B. (United States) 10:02:54<br />
71. Jeremy N. (United States) 10:02:53<br />
70. Rober F. (United States) 10:02:53<br />
69. may r. (United States) 10:02:53<br />
68. Chuck F. (United States) 10:02:52<br />
67. wallace g. (New Zealand) 10:02:52<br />
66. Greg M. (United States) 10:02:52<br />
65. Kurnia A. (Canada) 10:02:50<br />
64. Rodney T. (United States) 10:02:49<br />
63. Anthony M. (United States) 10:02:49<br />
62. Patrick D. (United States) 10:02:48<br />
61. Tony N. (Canada) 10:02:48<br />
60. Carol B. (United Kingdom) 10:02:47<br />
59. George L. (United States) 10:02:47<br />
58. Hiram P. (United States) 10:02:46<br />
57. David C. (United States) 10:02:46<br />
56. Vincent C. (United States) 10:02:46<br />
55. John P. (United States) 10:02:45<br />
54. Terri M. (United States) 10:02:44<br />
53. Rob L. (United States) 10:02:43<br />
52. Lucille S. (United States) 10:02:43<br />
51. C C. (United States) 10:02:43<br />
50. Colin P. (United Kingdom) 10:02:43<br />
49. Jim C. (United States) 10:02:43<br />
48. p s. (United States) 10:02:42<br />
47. D Roger M. (United States) 10:02:42<br />
46. alex T. (United States) 10:02:42<br />
45. Malcolm B. (United Kingdom) 10:02:41<br />
44. Michael W. (United States) 10:02:41<br />
43. Steven S. (United States) 10:02:40<br />
42. olivier p. (Canada) 10:02:40<br />
41. Matthew V. (United States) 10:02:40<br />
40. Dan B. (United States) 10:02:39<br />
39. Terrance F. (United States) 10:02:39<br />
38. Joy W. (United States) 10:02:39<br />
37. David C B. (United States) 10:02:39<br />
36. Peter B. (United States) 10:02:38<br />
35. Vanish P. (United Kingdom) 10:02:37<br />
34. Don B. (United States) 10:02:36<br />
33. Joseph P. (United States) 10:02:34<br />
32. James M. (United States) 10:02:34<br />
31. Fred S. (United States) 10:02:34<br />
30. David S. (United States) 10:02:34<br />
29. Per B. (United States) 10:02:31<br />
28. Karl E. (United States) 10:02:30<br />
27. Desiree B. (United Kingdom) 10:02:30<br />
26. RON V. (United States) 10:02:29<br />
25. jacques f. (Brazil) 10:02:26<br />
24. Schelli W. (United States) 10:02:25<br />
23. Roger G. (United States) 10:02:24<br />
22. Ted S. (United States) 10:02:22<br />
21. Jack W. (United States) 10:02:20<br />
20. keith c. (United States) 10:02:20<br />
19. Chris R. (United States) 10:02:20<br />
18. Peteer D. (United States) 10:02:20<br />
17. Jim R. (United States) 10:02:20<br />
16. Daniel G. (United States) 10:02:20<br />
15. greg c. (United States) 10:02:19<br />
14. Steven B. (United States) 10:02:19<br />
13. Steve B. (Canada) 10:02:19<br />
12. Karl B. (United Kingdom) 10:02:19<br />
11. Joyce W. (United States) 10:02:09<br />
10. Ed H. (United States) 10:02:08<br />
9. Falk W. (United States) 10:02:07<br />
8. Terrance F. (United States) 10:02:07<br />
7. Ron R. (United States) 10:02:06<br />
6. kelvin p. (United States) 10:02:04<br />
5. Robert M. (United Kingdom) 10:02:02<br />
4. Tony S. (United States) 10:02:02<br />
3. Kimberly V. (United States) 10:02:02<br />
2. Michele P. (United States) 10:02:00<br />
1. William Y. (United Kingdom) 10:01:51</p>
<p>In total Rich is mailing out this offer to 60,137 people, so even if a small portion of them take action at the end then he should have a good response.</p>
<p>If you are interested in trying to <a href="http://opensourcemarketer.com/go/age/" target="_blank" rel="nofollow">get in on the bonuses</a> there is still time.</p>
<p>Amazed,</p>
<p><strong>Charles McKeever</strong><br />
<a href="http://OpenSourceMarketer.com">OpenSourceMarketer.com</a></p>
<p><center><a href="http://schefren.infusionsoft.com/go/aff/pgnavref/" target="_blank" rel="nofollow"><img src="http://www.strategicprofits.com/banners/bap_468x60.jpg" border=0><br/>Click Here To Accelerate Your Business</a></center></p>
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		<title>An Easy Way To Track Click Thru Rates</title>
		<link>http://opensourcemarketer.com/an-easy-way-to-track-click-through-rates/</link>
		<comments>http://opensourcemarketer.com/an-easy-way-to-track-click-through-rates/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 21:29:20 +0000</pubDate>
		<dc:creator>Charles McKeever</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[scripts]]></category>
		<category><![CDATA[stats]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://opensourcemarketer.com/blog/marketing-tools/an-easy-way-to-track-click-through-rates/</guid>
		<description><![CDATA[Tracking clicks can be an important part of any online marketing but not everyone has the nerd muscles to set up their own click trackers. There are a number of scripts out there and home grown solutions for tracking clicks, but I want to give you a quick overview of a tool I like to [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://opensourcemarketer.com/wp-content/uploads/2007/11/boldurl.jpg' alt='Redirect Long URLs Using BoldURL.com' style="border: 1px solid #cccccc; padding: 5px; margin-left: 5px; margin-right: 5px" align="left"  />Tracking clicks can be an important part of any online marketing but not everyone has the nerd muscles to set up their own click trackers. There are a number of scripts out there and home grown solutions for tracking clicks, but I want to give you a quick overview of a tool I like to use for tracking specific click events.</p>
<p>The tool I like to use is <a href="http://BoldURL.com" target="_blank" >BoldURL.com</a>. At first glance BoldURL looks like another long url shrinker. There are several hundred of these url redirection services in use today. In fact, you may have heard of tinyurl.com or some similar service, but BoldURL has a hidden surprise on the inside.<br />
<span id="more-138"></span><br />
BoldURL not only lets you shrink your long url down into a short url, it also lets you store those urls in your account so you can update them later if you need to change affiliate links. When I want to change the destination of a short url, I just log in, change the destination address and that link is immediately ready to redirect to the new address.</p>
<p>But here is the BoldURL feature that I like the best. Since you store your url redirects in a user account that you can update, you are also able to access click stats and sales stats as well. </p>
<p>The click stats are simply a record of how many clicks that link has received. This can be useful for testing purposes. You can use it to track reader interest in email campaigns, cloak affiliate links, split test, or you can just use it as a throw away link. Remember, the value here is that you can track clicks without having to setup a local click tracking system.</p>
<p>The sales tracking portion gives you a piece of code that you put on a target page where you know the customer will land if they have completed some action, like making a purchase. This page can be a thank you page after the sale, or it can be a download page where you know you get a commission when something is downloaded.</p>
<p>When that page is loaded, the script loads and records that the customer was on that page. This is recorded as a sale. There is a portion of the initial link setup page that lets you define a cost per click and a sales value. If there is a cost per click, then BoldURL will keep a total of how much that link has cost you. If a sale is made then BoldURL will record it and keep a total of the sales that are attributed to that link.</p>
<p>BoldURL also gives you activity charts to give you a visual picture of when and how often your links have been clicked.</p>
<p>So, if you want to track link clicks, cloak affiliate links, manage redirects, split test affiliate products, or track sales and conversion then BoldURL is a great tool. </p>
<p>Did I mention it&#8217;s free? Yeah, that&#8217;s cool too.</p>
<p>Start Simple,</p>
<p><strong>Charles McKeever</strong><br />
<a href="http://OpenSourceMarketer.com">OpenSourceMarketer.com</a></p>
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