Marketing
Why Do I Have To Give My Name To Use Social Media For My Business?
Tweet Ok, folks, I’ve finally heard it enough that I needed to share it. Yet, again, I was requested by a client to help them “use social media to get more customers”. I explained how the process of reaching out with Social Media works and the fact that you really don’t sell, but simply make connections with people. The relationship is more important than a one... More...
How Printing Postage Online Can Save Your Business Money
Tweet Open Source Marketer recently had the wonderful opportunity to interview Eric Nash, Director of Online Marketing for Stamps.com. This was a great interview that allowed us to discover all the benefits of their service and get a good idea of who would best be served by printing their own online postage. We recorded and transcribed the whole interview, so you can watch, listen, or... More...
Get Better Search Ranking Using A WordPress Blog
Tweet I recently gave a presentation on SEO at the Dallas Infomart for the Dallas SEO/SEM Meetup group. The point of the discussion was to highlight how blogs can be used to acquire search engine listings to attract organic search traffic to your business website. To illustrate the point, I used my wife’s recipe blog as an example since she attracts 50K unique visitors to her blog... More...
Interview With Eric Nash Director Online Marketing For Stamps.com
Tweet Tonight we have the special priveledge of being able to talk with Eric Nash, Director of Online Marketing for Stamps.com and you’re invited to join the conversation. Register now to get the call-in details. Eric and I met at the eCommerce Merchants Dallas after party at eBay On Location, Dallas. He is very sharp and I was immediately interested in how his company is helping... More...
Slay The Dragon And Save The Girl
Tweet It’s all about the story. And Yes, you only remember the good ones. They stick in your brain and refuse to let go. They tug at your heart, your mind, your soul. Hell, even a hooker has a good story to tell. Your business MUST have a story. A story tells everyone who you really are. It allows them to trust you because you trusted them enough to tell it. As a general rule,... More...
Blunt Trauma Marketing
Tweet Blunt Trauma or Blunt Force Trauma : a type of physical trauma caused to a body part, either by impact, injury or physical attack. Do you ever get the feeling after seeing an advertisement that you just got smacked in the head with a big stick? The following ads feel like a punishment for not buying their product rather than a reason to do something. The real question... More...
Is Automating Twitter Worth It?
Tweet Are you better off having 2% of 1,000 people respond to you in Twitter or having 20% of 100? I just started leaning into Twitter and I just reached 50 followers. Wow, that’s really unimpressive. The thing I really like, though, is that when I Tweet a link, I get a 50% response rate. As I follow people and more people follow me, can I maintain this ratio? Bragging about how... More...
Are Automated Twitter Accounts Valuable
Tweet I just ran across these two accounts on twitter: The first one only has a single tweet, and its a sales pitch, yet 431 accounts are followers. The second account has 3 tweets. At first, I felt like I was really missing something. I have 39 followers (oh wait, now its up to 42). I asked @CharlesMcKeever how you would get that many people to follow you without offering anything of... More...
Gaggle Ball Marketing
Tweet Does your marketing strategy resemble a large group of 5 year olds playing soccer? When 5 year olds play soccer, you really are just watching 12 kids chase a ball while two goalies pick their nose. The cohesiveness and teamwork displayed on the field is reminiscent of crash test dummies. No one understands the concept of “playing position” or “passing the ball”... More...
Will Optimize Website for Cheetos
Tweet Should I optimize my website for Search Engines or market my website to search engines? That’s a big question and I’ve seen lots of confusion in the SEO vs SEM debate. The answer is…”you have to do both”. Search Engine Optimization is usually seen as a subset of Search Engine Marketing. I honestly prefer to think of them as internal versus external. Internal There... More...
Does Your Twitter Handle Make You Look Fat?
Tweet Is your Twitter name so overweight that it can’t fit into retweets? Do you even have difficulty squeezing the name into a tweet. Does your handle make people cringe to type it? Face it, Twitter is for dieters. Bit.ly, Tinyurl.com, qwkurl.com have all figured it out. Those 140lbs, um, I mean characters, are a maximum. The scale knows you’re lying to yourself. Those who... More...
You Still Stink
Tweet Marketing can sometimes be like taking a bath. If the goal is to get clean, then you have to totally jump in the tub and use soap in order to make that happen. When your client tells you that they only want to “dip their toe in the water” to see if it really works, you’re going to have to point their eyes to the clean toe or they will look in the mirror at their... More...
Stop Using Outlook For Commercial Email Blasts
Tweet Recently I had the opportunity to share some Internet marketing resources with local business owners. What I learned from them concerned me so much that I felt it was extremely important to write about it here so that the information would help as many people as possible. It seems that some of these small business owners are still using Outlook to send out commercial email campaigns... More...
AB Split Testing Essentials
Tweet Summary: Learn why you should test, test, test everything in Internet marketing to find out what works. There are a ton of “proven techniques” that are promoted in the Internet marketing arena. But, no matter what you might read or who you might listen to one thing is certain. Testing your marketing methods is something that must be done on a regular basis. Here’s... More...
