Marketing
Crack Babies on Twitter
Note: This post should have been published a week ago, but I’ve been absolutely buried creating video lessons for the membership so this article was overlooked. You should probably read the last post on the topic of Twitter if you haven’t already. So, here we go… Like donuts, Twitter can make your stomach churn like the cheap glazing that envelopes it. I jumped into Twitter this... More...
Twitter Clowns
FULL DISCLOSURE: I’m new to Twitter. Really, really new. I’m not using any of the automatic tools. Some of the things I am noticing are not impressive. Twitter isn’t bad itself, but how people are using it begs the question, “are you joking?”. For instance, today I searched for a topic I was interested in learning about. I saw 3 people with good comments, so I followed... More...
Is Your Business Mobile App Ready
Is your business thinking about creating a mobile app to build your online brand? A lot of businesses are beginning to discover that they can reinforce their brands and interact with consumers at a more intimate level using mobile apps. This has fueled a lot of interest in Mobile App development. However, one of the problems that has existed up until now is that most developers don’t have the... More...
It Starts With The Message
The message is what’s important. The internet is just a vehicle for that message. When you want someone to fix your car, don’t ask for a wrench. You will end up unhappy because your car isn’t fixed and you will want to hit someone with your new wrench. I like to tell people to focus on their message. Don’t focus on the technology, focus on what you want to say. A good message... More...
Audio: Community Building Using Social Media
Is social media all about connecting online or can it be used to keep people connected to what’s happening in their local community? I say it can do both, and here’s my story to back it up. Our small East Texas town of Sulphur Springs is running a campaign to revitalize our historic downtown area. Last year our Main Street was been repaved with beautiful red brick and black ornate street... More...
Facebook Advertising Heats Up
Facebook announced today that they will be implementing terms of service for Facebook ad providers. In their blog update Nick Gianos called it straight. “Over the past year, we’ve focused on providing an environment for developers that rewards high-quality, third-party advertising and monetization practices. Through this process, it’s become clear that while you are working hard... More...
Are You Being Scammed?
I just had a friend of mine call me up to ask whether or not something was a scam. He had clicked to purchase a $3 informational brochure. The brochure wasn’t great, but it was probably worth the $3 he paid. He decided that continuing with that company really wasn’t going to give him what he wanted, so he left and didn’t buy anything else from them. Sounds simple enough, eh? Two... More...
Oops, I stepped in some Marketing
Does marketing really need to be a measure of how much bull you have to shovel at a potential customer to get them to buy your product? What if you could make your product or service known and then when someone is ready to buy, they remember you. Yes, I know that flies in the face of all traditional marketing, but we are just talking about “what if’s” right now. Let’s look... More...
How Much Search Engine Traffic Should I Have
How much search engine traffic should I have? This is a question that I hear a lot. Some people want to know how to get more Google love and some are concerned that they are to dependent on search engines for traffic. As far as I’m concerned, the graph below shows a great example of how much search engine traffic you should have. Less than everything else. Now before you get all twisted up by... More...
It has to be fun!
In a former life, I was a corporate trainer. I was young, naive and was told to go teach management classes to people who had been managers since before I was born. My main problem was that I had all of my hair and none of it was gray. They were polite, for the most part, during my courses. They were forced into my classes anyway, so they just came in late, left early and ignored the teenager trying... More...
Why You Should Care About The Google Phone
Is it just me or is Google slowly ripping off Apple’s iPhone? I mean I can’t blame them. Look at the success the iPhone has had over the past several years. Why wouldn’t they want to get in on the action? But is that really all that’s happening? Is Google trying to steal Apple’s thunder, or is there something else going on, and should it matter to Internet marketers? Oh,... More...
Why You Should Establish Real Relationships With Your Affiliates
Starting your own affiliate program is a fairly straight forward process. There are plenty of third party services and self hosted software to choose from and once you understand how your affiliate system works, it’s easy to implement. You can even have someone else implement your affiliate program for you. But, from a strictly behavioral perspective, getting people to actually promote your products... More...
Video: What Does Your Facebook Status Say About You
Okay, I know this is going to sound a little weird. Scratch that. This is going to sound a lot weird. But, if you died right now, what would your Facebook status (insert social network of choice) say about you? See, I told you it was going to be weird. But, stop for 2 seconds and really think about it. I don’t want to get to deep, but would that update express who you are or what your really... More...
How Social Media Helps A School In Africa
If social media has become the driving force behind the people driven economy, then how exactly does that make a difference in the world? To answer that question, you have to look around and see what people are doing with their time to benefit others. Take for example what Stacey Monk is doing with TweetsGiving, a movement to improve the lives of children in Tanzania by giving them access to the Internet. Last... More...
