I read an interesting article today by Daniel Scocco at Daily Blog Tips where he makes the case that Alexa is Becoming Completely Worthless. I’ve never been a big fan of Alexa rankings. The numbers they report have always seemed off to me and I really don’t see Alexa rankings as much more than an opportunity to chest thump on digital graph paper. But if you’re unsure what to believe because someone you trust told they were doing well on Alexa, then give this article a read and judge for yourself.
Daniel includes a compelling argument with plenty of numbers and comparative charts to back up his findings. If you read closely you’ll see that he’s also showing you how to use Google Trends and Compete.com to compare traffic trends between domains. And if nothing else, that worth the read.
Passing on a good thing,
Charles McKeever
OpenSourceMarketer.com
2 Comments
Hey Charles,
Whew, I’m glad I’m not the only one that noticed Alexa isn’t quite up to snuff. I don’t really use ALexa much any more, I’ve been much more impressed with Google tools. I’ve only just recently been using compete.com and find it to be almost a must have resource.
Ms. Liz
Posted on August 21st, 2008 at 9:43 pm
Liz,
Compete.com is definitely a useful tool. I have their toolbar installed for quick reference. Comparing sites is a great way to get an idea of what the market is doing within a given space. Have you used KeyCompete.com at all for competitor keyword research and keyword discovery? That’s another tool that I’m interested in using along side compete.com for research.
Posted on August 22nd, 2008 at 11:21 am
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