Keyword research is an extremely important part of optimizing blogs and understanding what words or phrases to use in blog posts or articles. Today’s post is a quick hit on combining WordTracker’s Keyword Tool and Google Trends to come up with a reasonable estimation for potential keyword search traffic.
Here is a video from the guys over at the Thirty Day Challenge that highlights some of the issues you need to consider when doing keyword research. The video also points out some good ways to correlate keyword data into a better visualization of historical visitor traffic for a given set of keyword s or keyword phrases.
Try the WordTracker Free Keyword Tool for yourself and see what results come back for your keywords of choice. You will be surprised at what you can find. However, as the video explains, you need a reasonable way to estimate the real long term potential for search traffic. Pit your keyword or keyword phrase against some long term trends using Google Trends.
The WordTracker keyword tool was a big help to me when I wanted to optimize one of my sites. Using the tool I was able to discover people really were not searching for the keywords I thought they were. It helped me to understand what was really being searched for and I was able to tweak the keywords on my site to match. Although the overall change was small, the increase in traffic from using the right keywords was measurable literally overnight. The project now get regular search visitors for the keywords and keywords phrases that is was not getting before.
While I didn’t use Google Trends at the time to cross reference the keywords search history, I did use Google’s adsense keyword tool to get an idea of adsense competition versus general search traffic. This gave me a rough estimate of what to expect for my keywords and keyword phrases. The adsense keyword tool is not nearly as easy to understand visually and it doesn’t give you the big historical picture that Google Trends does, but it does give you the adsense competition for keywords and phrases so a combination of all three tools might not be a bad thing.
Just remember, a little research up front can save you a lot of time and effort later on.
Keep on keeping on,
Charles McKeever
OpenSourceMarketer.com
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