I read an interesting article today by Daniel Scocco at Daily Blog Tips where he makes the case that Alexa is Becoming Completely Worthless. I’ve never been a big fan of Alexa rankings. The numbers they report have always seemed off to me and I really don’t see Alexa rankings as much more than an opportunity to chest thump on digital graph paper. But if you’re unsure what to believe because someone you trust told they were doing well on Alexa, then give this article a read and judge for yourself.
Daniel includes a compelling argument with plenty of numbers and comparative charts to back up his findings. If you read closely you’ll see that he’s also showing you how to use Google Trends and Compete.com to compare traffic trends between domains. And if nothing else, that worth the read.
Passing on a good thing,
Charles McKeever
OpenSourceMarketer.com
