Recently I bought a new car and I used an online lender to fund the deal. Throughout the whole process I noticed that the lender was using sales techniques that all of us could learn from. So, I am going to highlight seven key points from the experience and examine how we can use these techniques in our own Internet Marketing efforts.
1. Getting Started Is Easy
While I was researching my choice of cars I decided I wanted to walk into the dealer with pre-approved financing. So, as I was shopping on Cars.com I noticed a banner ad that said I could apply online for financing with RoadLoans.com. Unfortunately I don’t remember what attracted me to the banner ad because, I normally never click on banner ads. I know that a banner ad means a sales pitch and like most people, I want to buy but I don’t want to be sold to. Maybe it was just the fact that I was in the market for what they were offering and I transferred the trust I had built up with Cars.com to Road Loans as one of their sponsored advertisers. What ever the reason, I clicked through.
It’s important to note that I had already filled out an online application with Capital One’s Auto Financing, but I didn’t like their rates. But since I had completed their loan application online I already knew what kind of questions would be asked of me. I found that the Road Loans application flowed well and was easy to follow. I had the entire application completed in just a few minutes. I also use RoboForm so that helped the process a great deal as well because I didn’t have to fill in all of the fields manually. Read the rest of this entry »
