Recently I had the opportunity to share some Internet Marketing resources with local business owners. What I learned from them concerned me so much that I felt it was extremely important to write about it here so that the information would help as many people as possible.
It seems that some of these small business owners are still using Outlook to send out commercial email campaigns (email blasts). They are chopping up their email lists into small 30 person chunks so they can fly under the radar and still send out 200 emails without getting slapped by their Internet Service Providers (ISP) as spammers.
If these smart business savvy business owners are still using Outlook to send out email campaigns, then I am sure there is still a large number of people out there who are doing the same thing. There are many issues that surround this topic and there are several problems with running an email campaign this way.
Before we get into the reasons why using Outlook to run email campaigns is a bad idea and before I share the solution I recommend to avoid the threat of penalty, let’s take a look at what the Federal Trade Commission (FTC) has to say about commercial email and the requirements of the CAN-SPAM Act. Read the rest of this entry »
