Internet Marketing is an ever changing landscape of technology and customer behaviors. Though it can be challenging to successfully match customer behavior with the use of technology, there are a ton of Internet Marketers who will gladly teach you what you need to know to establish an online business. But what will that business look like tomorrow?
In a recent article on MarketingVox article entitled, Era of the PC Seeing Sunset in Land of Rising Sun, they visit the idea that the personal computer as we know it today may become a footnote in the nerd history books.
If that is true then what comes next? According to the article, mobile devices are replacing traditional personal computers and people online are using social networks more and more to communicate and collaborate. As Internet Marketers this should start our brains buzzing. We should be wondering what that means to us now, and what it will mean to us in the “future”.
I won’t try to answer those questions in this post, but I will leave you with this one thought. I bought an iPhone almost two months ago and I carry it with me everywhere I go. I can get email, text messages, phone calls, web pages, weather, youtube videos, calendar appointments, stocks, Google maps, and iTunes all through one device. I post to twitter, check domain names, check link backs using Google, do research, and on and on. I still carry my laptop with me everywhere I go, but with the iPhone that has become less of a requirement.
My point here is I suspect we will see more mobile devices showing up in our web server logs and as Internet Marketers we should be thinking about how to handle that now.
Just thinking out loud,
Charles McKeever
OpenSourceMarketer.com
P.S. If you are interested in watching the front runners to spot trends, then look at Google. They have recently opened up opportunities in the mobile ad space with their Adsense and Adwords programs. I suspect they are looking down the road and we should be too.
