The Open Source Marketer

Here are a few quick hitter tips for getting the most out of your Google Adwords campaign.

Google rewards for relevancy. If you have an ad that gets a lot of click throughs, it will begin to rise in the ranks without increasing the cost per click to you. So you can get more value or essentially a lower cost per click if you focus on writing good ads that people are interested in clicking on.

However, keep in mind that those ads still need to be targeted to your audience or your spend will not be worth anything because the ads will produce traffic that is not interested in your product of service.

If keywords are in an ad, they appear as bold words in the ad.

Put your targeted keywords up front in your ad. When people scan from left to right they will see your target keywords first instead of later. Capitalize the first letter of every word in your ad to improve response rates.

Generally ads that have the first letter of each word of the ad capitalized get a better response. You will want to test this for your own ads. Capitalize the first letter of each word in the description as well. You can even capitalize the first letter of each word in your domain name.

Be sure to include a web address that is relevant to your product or service. When possible use a domain name that is target to your keywords.

When writing your ad copy, be sure to include clear benefits to the customer. You want to give them a real reason to choose your ad that is relevant to their needs and desires.

You need to have one ad per keyword phrase. Don’t try to have one or two ads for multiple keyword phrases. You will increase your focus and target better customers if you use only one ad per phrase.

You can use your keyword phrase in the url that you list in the google ad. You can use the full domain and a subfolder with your keyword phrase. For example, YourDomain.com/KeyWordPhrase.

Use the Socratic Method when creating your ads. Ask questions. Don’t try to tell the buyer what they need. They know better than you do what they are looking for. Ask questions that lead them to a ‘yes, yes’ response and let them qualify themselves onto your website.

Purposefully use negative qualifiers, such as price, age, sex, or delivery times. If you are not looking for a certain group, then put that out front as a way to keep them from wanting to click on your ads.

Remember, you are only interested in getting clicks from people who are genuinely interested in your product or service. Your overall cost per click will be lower if you get highly targeted visitors.

If you are getting high impressions and no clicks then it is possible that you need to examine your ads for one of these areas. You want to make sure your ads are extremely targeted to the group you want to sell too.

And, as with every thing, you will want to split test and pick the ads that get the best results. Create two ads that are exactly alike except for a few key differences. When one ad does better than another, take that ad and create a modified copy of it and split test those until you know which gets a better response rate. Continue to do this until you gradually walk your response rate up to the point where you want it to be.

That’s all for today.

Keep reaching for success,

Charles McKeever
OpenSourceMarketer.com

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