Does your marketing message make your customers give you the shirts off their backs? If so, is this a positive relationship building activity or something else?

Here’s a fun blog post from ImprovEveryWhere.com that features 100 men who all take off their shirts at the same time and shop in an Abercrombie and Fitch store on 5th Avenue in New York City.

Apparently Abercrombie and Fitch is willing to display men on every wall of their stores, but they aren’t willing to let their customers take off their shirts while shopping.

Here are ten things you can do to make sure you’re building a positive relationship with your customers, both online and off.

• Stay in close contact with your customers.
• Reward your customers for providing feedback.
• Have a frequently asked questions (FAQ) page website and explain anything that might confuse your customers or visitors.
• Resolve customer complaints quickly and completely.
• Make it easy for your customers to contact you.
• Treat your employees right and they will treat your customer the same way.
• Give your customers more than they expect.
• Admit and apologize for mistakes quickly.
• Reward customers often.
• Invite customers to your office for lunches, parties, barbecues, dances, seminars or other special events. Even if they can’t make it they will feel more welcomed.

Now you might not have 100 shirtless customers show up at your website looking for answers, but you get the idea.

Gone shopping,

Charles McKeever
OpenSourceMarketing.com

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