Sunday, October 12, 2008

The Open Source Marketer

Online Marketing Advice In Everyday Language

Cross Selling ClickBank Products

Posted by OpenSourceMarketer On February - 27 - 2007

Summary: Learn how you can leverage ClickBank to make money online.

Would you like to start selling products online? Do you wish you had a product to sell now? Do you think you have to wait until you’ve created your own product to start selling? Well think again.

You might not realize it, but there is a whole market of existing products on ClickBank just waiting for you to promote them. It’s really simple. clickBank is like a broker between content producers (sellers) and affiliate marketers (you). ClickBank enables you to sell digital products online by leveraging the power of affiliate marketing without even having a product of your own.

In fact, there are thousands of available products listed and best of all ClickBank takes care of the affiliate payment processing for you. All you have to do is pick a product and promote it.

ClickBank allows you to sell up to 99 products using one account. However, there is one thing to consider when using ClickBank.They do take care of payment processing for your products and they pay your affiliates their commissions, but ClickBank only provides you the ability to use one sales page to promote products.

To have multiple sales pages for multiple products using one ClickBank account you must purchase a third-party software package. The third-party tool I recommend is EasyClickMate. I have personally installed and currently use EasyClickMate.

In case you have never heard of EasyClickMate, here is a brief overview of the product.

EasyClickMate is a server installed software package that redirects affiliate links to the appropriate sales page for your product.

From that sales page buyers are directed to ClickBank where they make their purchase. From there ClickBank sends the buyer to your EasyClickMate server which then delivers them to the proper thank you page to download their product.

Each time an affiliate directs someone to your product page EasyClickMate records a hit. If someone clicks through from your sales page for that hit and makes a purchase then a sale is recorded for that affiliate .

This gives you the advantage of knowing which affiliates are promoting your products and with some simple split testing you can tell which promotional tools are more effective and you can tell which affiliates you might need to spend more time with.


Best of all you get stats on your sales, on your sales page hits, and your affiliate get an automatic e-mail when a purchase is made from their affiliate links. This type of the affiliate encouragement is invaluable.

Just think, each time an affiliate makes a sale, they get an e-mail telling them that a sale has been made. This will encourage them to do more to promote your product if they know that they’re making sales.

EasyClickMate was easy to set up and configure. The users guide was extremely clear on how to set up and use the system. If you are familiar with how to set up PHP software using a MySQL database then you will have no problem installing and configuring the system. In fact, you can probably finish the installation and be using the system with an existing ClickBank account in about 30 minutes.

EasyClickMate also provides affiliate sign-up forms, e-mail notification each time an affiliates makes a sale, and an alternate payment sources in case ClickBank is down. For example, I send buyers to a PayPal screen if ClickBank is down. This helps to save a sale that might have been lost to a dead link.

The great thing about EasyClickMate is you have a central place to manage your affiliate accounts. You can use EasyClickMate from several sites, provide affiliates with links, and track everything through one central administration.

EasyClickMate even has an automated subscription feature that allows you to automatically add e-mail addresses to an existing mailinglist. For example, I use an autoresponder service at aweber.com and when someone buys a product from me an e-mail is automatically sent to an existing mailing list that is set up just for that product. When a customer completes the purchase process as normal, they are redirected to their download link. Simultaneously they are sent an e-mail asking them to verify that they would like to be added to my mailing list.

This requires no additional interaction from the customer other than confirm that they want to receive your newsletter. Best of all, the process is completely automated for you so you don’t have to manually add them to your mailing list.

So, whether you have an existing product to sell or you are simply promoting products from the ClickBank market place, it’s easy to see that a tool like EasyClickMate can come in handy.

Keep reaching for success,

Charles McKeever

P.S. Tune in next time when you’ll learn about the “Ethical Bribe”.

Resources:

http://charlesmckeever.com/recommends/cbsalestool
http://charlesmckeever.com/recommends/cbmarketplace

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1 Comment

kelly Said,

your blog gave a me good tip , to promote my click bank products , Thanks for sharing the information

Posted on May 7th, 2008 at 4:30 am

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