Recently Paul Collier, author of “The Bottom Billion”, gave a talk on Ted.com where he outlined a high level plan to improve the lives of what he calls the “Bottom Billion” of people who live in developing countries and are unable to affect change to improve their situation given the current political and economic systems.

What Mr. Collier discusses is fascinating not only from a real world stand point, but his ideas also have some interesting implications in the online social networking world as well.

If you are unclear how to best use social networking sites or unsure of the direction of these sites, then watch this short video about the great need for social interaction among real world groups and you will begin to get a sense of how these systems might effect change on society and business online.

“Paul Collier studies the political and economic problems of the very poorest countries: 50 societies, many in sub-Saharan Africa, that are stagnating or in decline, and taking a billion people down with them. His book The Bottom Billion identifies the four traps that keep such countries mired in poverty, and outlines ways to help them escape, with a mix of direct aid and external support for internal change.

From 1998 to 2003, Collier was the director of the World Bank’s Development Research Group; he now directs the Centre for the Study of African Economies at Oxford, where he continues to advise policymakers.”

Source: Paul Collier’s Profile on Ted.com

Leave me a comment after you watch this video and tell me how you think his ideas apply to social media and online social networking in general.

Speak soon,

Charles McKeever
OpenSourceMarketer.com

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Today I got an email update from Twitter and some of the featured links they provided highlighted Twitter profiles for Barack Obama and Hillary Clinton.

The 2008 presidential contest has been probably the most interactive political event in history with videos being posted on YouTube, debates being held on CNN/YouTube, bloggers speaking out, and new forms of social media growing like crazy. So it only seems appropriate for these candidates to have Twitter pages and that those pages would say something from a marketing perspective.

I like following politics like some sort of whacked out Nascar fan so I ran over to check them out and here is what I found from a purely Internet Marketing perspective. These are only the things I noticed and not my political views so try to hang with me as I point things out. Remember, we can learn things from what others are doing and then apply what we learn to our own marketing projects.

Barack Obama’s Twitter Page

The first thing I noticed about Obama’a Twitter page is that he has over 6,700 followers and that he is following over 6,000 other Twitters. At first I was focused on the number of followers and then I realized, “Wait a minute, he’s not keeping up with 6,000+ people and running for president.”

This was the first thing I noticed, but not the last thing. More on that in a minute.

I decided to follow his Twitter and see what type of messages I would get, how often they would come in, and other little bits of information that might be interesting. What I got, almost immediately, was a message letting me know that Barak Obama was following me.

At first I didn’t understand what was going on. Why would I get a message letting me know that he was following me when I just signed up to follow him. I have my email open all the time so I know it happened immediately, or at least in under a minute.

Hillary Clinton’s Twitter Page

Next, I decided to visit Hillary Clinton’s Twitter page to see what she was up to. This time I noticed that she had just over 1,200+ followers and she was following no one.

I signed up to get Twitter updates from her and this time I didn’t receive an email telling me she was following me as I did with Obama. I even waited for a few minutes and no email message.

I can only guess that Obama’s campaign is running a Twitter script to automatically follow anyone who follows him and Hillary’s campaign is not.

Even though an automated script would not seem very sincere, there is a powerful psychological trigger going on here. By following you Obama’s campaign is trying to send the message that they understand how things work, they want to communicate, and they want to hear from you. They also have the added bonus of acquiring all the tiny twitter thumbnail faces along the side of the page which carries an element of social proof. We might think if all these people are following him then there must be something to it. There is almost a sense of community which is another psychological trigger.

On the other hand, if you look at Hillary’s Twitter page she has no faces, she is not connected to anyone (other than the one way communication with the followers she has acquired so far). We might think that she is interested in pushing information to us, but not getting information back from us. No community, no trigger.

More Triggers

The other element I noticed is that at the bottom of each Twitter sidebar is the ability to block a user or view all their followers. Because Obama has a list of people he is following on his side bar, the words “View all” appears before the words “block BarakObama”. As for Hillary, she only has the words “block HillaryClinton”. This is another trigger that is subtle but important.

Now, look at the other differences between Barack Obama’s Twitter page and Hillary Clinton’s Twitter page. He has a bright campaign background and she has a flat dark blue background. He has a campaign icon as his form of branding, she has her face. He has a light green sidebar, she has a heavy yellowish sidebar. These are all things that add up to quiet triggers that communicate a message. The message might appeal to some. It might not appeal to others, but there is a message being transfered in all of these things.

Choosing 140 Characters

Another thing I noticed is the language of the Twitter posts. Barack Obama’s posts are filled with words like encourage and friends. Most sentences start with an action word and include a place, date, and time. Every post has a clear call to action.

But on Hillary’s, most posts start out with “I” or “I’m” and while upcoming events are mentioned, there is no clear statment of place, time, or date. There is very little call to action being communicated.

As I am writing this I am thinking about how odd it is that we can be measured by as little as 140 characters. If you don’t think so, read both their Twitter pages and see what you think.

John McCain’s Twitter Page

You might be wondering what John McCain’s Twitter page looks like. Well so did I so I searched him out by name in the Twitter search bar. Honestly I don’t know if this is his official Twitter page. It could be a Twitter squatter for all I know. But since, John McCain’s campaign website doesn’t have any social media references on it, apart from his closed McCainSpace online community, I couldn’t confirm it.

But, if this is his Twitter page then he’s making no effort to even appear connected to the online crowd. This might be a good thing, it might be a bad thing. I guess it depends if the online crowd is the same crowd that shows up at the polls.

I know I’ll be looking at Twitter in a new way from now on. It’s these types of real world examples that help to highlight how an online tool can be used and how proven psychological triggers can be applied to get a message across.

What does your Twitter page say about you?

Watching and waiting,

Charles McKeever
OpenSourceMarketer.com

Another Interesting Site: Politweets.com/

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What would happen if your newest post was Dugg and all your friends at BlogCatalog knew about it? And then what would happen if they Dugg it too, letting all of their friends know it. That would be pretty powerful, right?

That was the first few lines of an email that was sent out by the BlogCatalog Team at 3:30 this morning where they announced they will be adding a social dashboard to the BlogCatalog community. This dashboard will allow BlogCatalog members keep up with social contacts. When a friend uploads a new Flickr photo or submit a new article to Digg, you’ll know and then you’ll be able to share it with your network.

The email went on to say:

“In the next couple of days, BlogCatalog is launching Social Dashboard beta, a new feature that displays your latest activities across many social networks — Digg, Flickr, Last.fm, Twitter, YouTube, and many others. That means automatic cross-networking and promotion right from your personal profile page. It also means that the your post updates, Twitter comments, Digg submissions, and other activities will appear on the Social Dashboard of all your BlogCatalog friends, and maybe their friends too. This is the kind of networking that can make posts go viral. And that’s just for starters.”

BlogCatalog is counting that the dashboard will give other members a reason to visit your profile page where they’ll be able to check for blog updates, Twitter messages, Flickr photo updates, Digg submissions, your YouTube videos and whatever else you might want to share. And by sharing with them, your network might share with their friends.

The email also goes on to suggest that you use the BlogCatalog Social Dashboard to promote your own activities. I find this particularly interesting because I am noticing more and more tools popping up that allow you to leverage multiple social bookmarking sites and to exchange traffic using those sites.

This trend should continue to increase as the number and popularity of social sites increases. Remember, social bookmarking slash social networking sites are all still relatively young and there is much more opportunity and room for maturing on the horizon.

BlogCatalog is already a great social networking site for the blogging community, so it’s interesting to watch as social networks leverage other social networks to boost traffic, engage members, and effectively push for a competitive edge in the market.

Sites like StumbleUpon and Digg will have to start thinking about how to navigate in these interconnected environments to preserve their relevancy and offer value to their members.

Already sites like SUExchange.com and SocialMarker.com are pushing the bookmarking sites off course slightly by creating a secondary marketing of link exchanging and traffic swapping. The social sites might not like it, but the reality is they can’t stop it.

As for BlogCatalog, this is really just a natural progression because they already offer the ability to link your BlogCatalog profile to your other social profiles. But this could definitely step things up a notch by pulling the social networks into a place where the members benefit from promoting each others links and social connections.

Check out the Open Source Marketer BlogCatalog Profile for a good example of a profile that is connected to other social networks.

BlogCatalog has been a good place for me to get ranking in the search engines and the increased blog surface area on their site has helped to bring traffic to my site in the past. You can see how the Open Source Marketer blog posts are pulled into the BlogCatalog profile page which increases your blog exposure. I can’t wait to see what value the social dashboard will add.

According to the email, they’ll be rolling out a beta version in the next few days.

The BlogCatalog Team is asking for feedback after the initial launch so be sure to let them know what you think. And don’t worry. If you don’t like the new features, you will be able to opt, but I don’t think you will.

What do you think about the BlogCatalog announcement? What social tools do you use?

Watching and waiting,

Charles McKeever
OpenSourceMarketer.com

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StumbleUpon Ads are suppose to be the hot thing these days right? Well, to prove the theory I decided to place my own StumbleUpon Ads to see what the big deal was all about. After six ad rejections what I discovered will interest you so read on.

The process of placing a request for my Stumble Ad was pretty simple. With my selected domain name in hand I headed over to StumbleUpon, signed up as an advertiser, and followed their step by step process to place the ad.

StumbleUpon’s idea of an ad is actually just the inclusion of a link to your website in their index of sites that are part of the regular Stumble rotation. The “ad” works the same way all other Stumbles work except a green button will appear on the StumbleUpon toolbar that says “sponsor” when your site is shown. Other than that the visitor is suppose to have no other distractions, just a full view of your page in the browser.

As part of my desire to sample Stumble Ads I placed a request to get 100 visitors at .05 cents per visitor. I chose a StumbleUpon predefined category for my content and submitted my request. Everything was very simple. The category I selected was “Christian” which at the time had a “(67)” next to it. According to StumbleUpon that 67 is suppose to mean, “Category name (thousands of users subscribed)”. So, I felt confident that everything was okay and my request was placed into a que as a pending request. According to StumbleUpon’s FAQ it would take 24 hours for the request to be processed. So I waited.

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BlogCatalog Groups are here. BlogCatalog.com recently released “Groups” as part of their ongoing effort to bring bloggers together and create value among the blogging community. BlogCatalog is already a very active community of bloggers, so before you get confused about what’s going on, let’s review three reasons why you want to join a group and three things you should do once you have joined the discussion.

BlogCatalog’s Groups are another way for bloggers to connect, build relationship (maybe even joint venture partnerships), and learn from each other according to their topics of interest. BlogCatalog Groups are forming right now so this is a great time to get in and be active. You will get definite exposure and blog traffic by contributing now.

Here are three reasons why you should consider getting involved in a BlogCatalog Group.

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