Rich Schefren’s Business Acceleration Program is set to launch this Thursday and Rich is really working the product launch cycle. He’s building anticipation, generating buzz, creating excitement with free give aways, reporting exciting response numbers, and posting to his blog like crazy.

You and I could spend a month just breaking down all the pieces that have gone into the build up to this product launch, but for today we’ll break down a single post from Rich’s Strategic Profits blog to see how he is promoting the launch of his new product, and so that you and I can learn how he is using important psychological triggers to promote action on his blog.

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