Here are a few quick hitter tips for getting the most out of your Google Adwords campaign.

Google rewards for relevancy. If you have an ad that gets a lot of click throughs, it will begin to rise in the ranks without increasing the cost per click to you. So you can get more value or essentially a lower cost per click if you focus on writing good ads that people are interested in clicking on.

However, keep in mind that those ads still need to be targeted to your audience or your spend will not be worth anything because the ads will produce traffic that is not interested in your product of service.

If keywords are in an ad, they appear as bold words in the ad.

Put your targeted keywords up front in your ad. When people scan from left to right they will see your target keywords first instead of later. Capitalize the first letter of every word in your ad to improve response rates.

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