Recently, while I was buying a Private Labels Rights (PLR) package from one of my favorite freelance writers, I had a self-proclaimed creative idea for advertising online businesses.

I originally posted the idea in the Open Source Marketer Community Forum, but I thought it was worth posting on the blog as well. Basically, the idea is to put your product offer or advertisement at the end of someone’s autoresponder signup process.

If your not familiar with the autoresponder signup process, let me explain. A professional autoresponder service provides the ability to create mailing list signup forms that can be copied onto blogs, webpages and the like.

The form is often used in combination with a free offer to entice visitors to join a mailing list. When someone enters their name and email address into the form, they are presented with a webpage telling them to check their email for a confirmation link.

The visitor checks their email, clicks the confirmation link, and they are presented with another webpage that confirms that they have completed the opt-in process.

This is what’s known as a double opt-in signup because it requires the interested visitor to hand over their name and email address (opt-in number one) and then click a link in their email to confirm they want to receive email from the list owner (opt-in number two).

When you sign up for a newsletter or mailing list you usually see these standard set of notices. After completing the signup form, you see a page that tells you to check your email, and you get a page that confirms your opt-in status when you click the confirmation link in your email. It happens like clock work.

However, most new marketers (heck even experienced ones) leave money on the table by not customizing these notification pages. They just use the default pages that are provided by the autoresponder service and they miss out on opportunities to further promote their own or related products and services.

What they should be doing is putting a one time offer on that final confirmation page to capture a sale from someone who was interested enough to double opt-in to their mailing list.

Here’s where you come in. Since that list owner is not fully using their autoresponder series to it’s fullest potentional, why not contact that list owner and ask to put your custom offer or message on that confirmation page?

Then your message will be seen by every person who double opts in to their list. Depending on the offer and the message you provide you might be able to get in front of a lot of people and not directly complete with the list owner.

If the list owner is interested in affiliate marketing, then you could offer them a percentage of sale. Or you might do well to negotiate a flat monthly fee or a per visitor fee. The right mix will depend on their past opt-in numbers and the conversion rate on your product or service.

This is just an idea and worth a think about, considering how many people don’t use that space today. Who knows, you might be able to get advertising space that is cheaper per visitor than Pay Per Click advertising.

Looking for an edge,

Charles McKeever
OpenSourceMarketer.com

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Today I’m opening up a brand new web 2.0 social networking piece for Open Source Marketer. I am totally excited about it and I want you to be a part of it too.

The social networking site is geared at connecting Internet Entrepreneurs to help everyone learn how to market online as quickly as possible. There is so much going on these days that it just doesn’t make sense to try and do everything alone.

Go there now and sign up and you’ll see everything I’m about to write about:

http://opensourcemarketer.com/go/social

Hopefully you’ve been watching how social networking and video have exploded. Well, they’re about to get even bigger. If the blog killed the website, then social networking and rich media are going to kill the blog, or at least change the way you think about content creation.

Social networking sites are huge and growing in popularity every day. One report I read said that a social networking site like Facebook draws more site visitors per day than Google! Now that’s saying a lot and with the maturing of technologies like Open Social, social sites are going to continue to dominate much of the Internet’s attention.

Since last year when Facebook announced that they were allowing people to create applications that could be displayed inside Facebook I’ve been listening to the social networking buzz. And now, as MySpace launches social applications, I’m seeing that the next step is to jump in and be an active part of the social networking scene.

That’s exactly why I decided it was time to start the Open Source Marketer Social Networking Community. Make sure you understand what I am saying here. This IS the time to get involved and learn what you need to do to grow a strong online business while everyone is trying to learn how to use the tools. If you think the wave has already passed and you missed it, your wrong.

Now is the time.

The doors are open so come join us. I’ve posted videos to the community and a lot more will be posted in the coming days and weeks. Be sure to post your own audio, videos, blog posts, and pictures after you get logged in. Everything you need to set up camp is available on your profile page, so let me know if you have questions.

Also, be sure to start a conversation in the community forum to start learning and sharing with other Internet Entrepreneurs right away.

I look forward to seeing you there!

Rock On!

Charles McKeever
OpenSourceMarketer.com

PS. The 100th person to sign up for the community gets a 1 hour conference call with me where I will answer your questions, or I’ll tell you personally how I’ve been using niche stores to make money online.

- Charles

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