Have you ever considered running an offline business? If you have, then you’ve probably been overwhelmed at some point with a list of things that you need to consider like legal, accounting, advertising, marketing, production, employee training, payroll, client relations, and the list goes on and on.
To avoid this list, you may have turned your attention to doing business online where the promise of a new way of doing business is continually promoted. The only problem is, at some point, you’ve found yourself applying an offline business mentality to online business ideals.
Why is it that when we think of running an online business we continue to try and apply the same mental process to a new methodology?
Maybe you decided to get involved with online business because you saw all those commercials in the late 1990’s and early 2000’s that portrayed the Internet as a place where all the old rules didn’t apply. But as soon as you got online you naturally started applying all the old ways of thinking to your online activities.
The problem is, we haven’t retrained our brains to leverage the new and let go of the old.
In 1998 my wife and I were going back to college as “non-traditional” students. Basically that means we were actually studying instead of going to the campus parties. And during that time she and I listened to an audio version of Robert Kiyosaki’s, “Rich Dad Poor Dad.” We absolutely loved the material and for a time I believe we actually understood a portion of what he was trying to teach everyone in that book.
But, when the time came to graduate college and go back into the work force neither of us applied what we had learned to the way we thought about our jobs. We continued to do what we knew was not going to relieve us of a 9 to 5 job.
That is what happens with most everyone who goes online to make their fortune. They think they understand the vision, but when it comes time for execution, for whatever reason, they miss the mark.
Do you feel like your missing the mark?
To drive home what I am talking about, and to give you an idea of how you can avoid it, I am posting this 90 minute video by Rich Schefren on the “Internet Business Process.” In the video, Rich lays out the reason people don’t make the money they want online and how they can change their thinking to begin earning what they have only been dreaming about. It is an eye opener for certain.
Rich recently released part 2 of his Attention Age Doctrine Report where he talks about the importance of understanding the value of people’s attention and how to get the right kind of attention in a market place that is tired of being sold too. If you haven’t read the report then I recommend you download it now, print it off, and read everything he has to say on the subject.
Keep in mind that the concept of an “Attention Economy” is not a new idea. In fact, Thomas Davenport wrote about it back in 2002 in his book, The Attention Economy: Understanding the New Currency of Business.
Once you combine what Rich says in his 93 page report with this video you will have a crystal clear vision of what it is that you need to do to be a success in your online business. Everything else you may have read up to this point is technique and technical knowledge. What Rich is talking about is fundamental stuff that goes deep.
Personally I am still able to identify with the concepts in both the written report and the video. Hopefully you will too. In fact, I would love to hear what you have to say about both of these items. So, be sure to leave a comment on this post and let me hear your feedback. Or if you prefer a more private means of communication, then you can contact me using the OpenSourceMarketer Contact Form on this blog.
Be honest with yourself and see if what he is saying frightens you or excites you.
Assessing reality,
Charles McKeever
OpenSourceMarketer.com
Rich Schefren’s Business Acceleration Program is set to launch this Thursday and Rich is really working the product launch cycle. He’s building anticipation, generating buzz, creating excitement with free give aways, reporting exciting response numbers, and posting to his blog like crazy.
How would you like to increase your blog traffic by making a few simple changes to your blog? Of course you would. Visitor traffic is the life blood of any blog and knowing what works can save you a lot of time.
Do you own a business or a job? According to Robert Kiyosaki, if your “business” doesn’t function when you’re not around, then you don’t have a business, you’ve created a job.
Do you want to know what your customers think? Well, ask them. 
