If you are thinking of starting a new blog as a business, be careful not to use your personal name as the blog title unless you fully intend to never sell it. Using your personal name is a seemingly simple choice if you are trying to create a brand around your expertises, but it doesn’t give you the option of easily selling the business in the future. So, unless you are specifically marketing your services or promoting yourself, then choosing a personally disconnected domain name and blog title is a better long term solution.
After enrolling in Yaro Starak’s Blog Master Mind Course, I made the executive decision to change this blog’s title and domain name from Charles McKeever’s Internet Marketing Blog (CharlesMcKeever.com) to Open Source Marketer (OpenSourceMarketer.com). The decision to make the switch was based largely on the idea that the blog was being marketed as a resource for Internet Entrepreneurs on the topic of Internet Marketing. If my name continued to be pushed out front as the brand grew then it might be difficult to sell the blog to an interested buyer in the future. Read the rest of this entry »
