The Open Source Marketer

Summary: Learn how you can leverage ClickBank to make money online.

Would you like to start selling products online? Do you wish you had a product to sell now? Do you think you have to wait until you’ve created your own product to start selling? Well think again.

You might not realize it, but there is a whole market of existing products on ClickBank just waiting for you to promote them. It’s really simple. clickBank is like a broker between content producers (sellers) and affiliate marketers (you). ClickBank enables you to sell digital products online by leveraging the power of affiliate marketing without even having a product of your own.

In fact, there are thousands of available products listed and best of all ClickBank takes care of the affiliate payment processing for you. All you have to do is pick a product and promote it.

ClickBank allows you to sell up to 99 products using one account. However, there is one thing to consider when using ClickBank.They do take care of payment processing for your products and they pay your affiliates their commissions, but ClickBank only provides you the ability to use one sales page to promote products.

To have multiple sales pages for multiple products using one ClickBank account you must purchase a third-party software package. The third-party tool I recommend is EasyClickMate. I have personally installed and currently use EasyClickMate.

In case you have never heard of EasyClickMate, here is a brief overview of the product.

EasyClickMate is a server installed software package that redirects affiliate links to the appropriate sales page for your product.

From that sales page buyers are directed to ClickBank where they make their purchase. From there ClickBank sends the buyer to your EasyClickMate server which then delivers them to the proper thank you page to download their product.

Each time an affiliate directs someone to your product page EasyClickMate records a hit. If someone clicks through from your sales page for that hit and makes a purchase then a sale is recorded for that affiliate .

This gives you the advantage of knowing which affiliates are promoting your products and with some simple split testing you can tell which promotional tools are more effective and you can tell which affiliates you might need to spend more time with.

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Summary: Learn why you should give your mailing list readers a reason why you are contacting them.

Are you on a mailing list where the list owner emails you about the next big thing you “need to buy” but doesn’t give you a reason why they contacted you. I know I am on a few of those lists. I stay on them because I want to be constantly reminded that people don’t care about what you want. They care about what they want. You must remember that when you are thinking about what to say to someone in a marketing email.

To give you an example, let’s say I have a widget I want to sell to you. Now I can easily create a quick email and just blurt out what I want, “Buy my widget”. Or, I can consider what you want, which typically is a faster, cheaper, better way to do something. If I do this I might say, “Bob, I have been reviewing a new xyz product. I know you want to make more money with your business and this is how xyz product can help you do that”.

Notice how I have shifted the focus from me to you. I am still involved, but we are opening up a conversation about what you want, not what I want. Ultimately, if I fill your need, I get what I want. But, I can’t just lead in with the end result and expect you to get excited.

The sample sentences I just gave you are only examples of what you might say. There are certainly more and better ways to work the dialog, but I think you get the idea. You see, I don’t get what I want until I focus on what you want. It’s that simple.

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Summary: Learn how to leverage Internet Marketer mailing lists to get a solid picture on what’s hype and what’s not.

If you are new to Internet Marketing, you might be wondering, “Where do I start”. You probably want to know what products will get you the best information for your money so you can start earning money online, rather than spending it. Also, as you are probably wondering which of the information products are hype and which ones have the stuff you need. That’s great question because there is a ton of information and knowing which one to choose is a tough job.

Well I am about to give you a tip that will help weed out some of the noise.

Tip One: is get yourself an email account just for Internet Marketing research. By this I mean, set up an account that you will only use to sign up for Informational product mailing lists. I know the form says “Primary Email” address, but it’s your in box. Put in an address that is dedicated to receiving email from Internet Marketers. Then check that box daily.

Tip Two: is sign up for any mailing list that seems interesting to you. You will learn a lot about the different categories of products and what each of them can do if you begin to learn the language the Internet Marketers are speaking. You will also begin to learn who specializes in what and you will get a feel for who you can understand and possibly relate to the best.

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