Are you still “thinking” about putting video on your website? If you’re not, you should be. According to ComScore, 180 million U.S. Internet users watched online video content in July 2011.
Let’s be perfectly honest, you just can’t ignore the fact that web video has become an essential part of marketing your business online. Video has always been a nice to have, or a future task, but now it’s getting harder and harder to ignore the benefits of using video online to promote your business website.
Here are five reasons you should be using video to promote your business website:
- YouTube is the second largest search engine on the planet!
- Videos show up in Google search results.
- Videos can actually rank better than your website.
- Videos stand out in the search results.
- Videos keep people on your website longer.
I know what you’re thinking, “YouTube is full of stupid cat trick videos” or “my customers aren’t on YouTube”, but a lot has changed in the past few years and you should reconsider both of those statements. More and more people are using YouTube to learn how to do things, how to buy things, and how to get more of what they want. They’re looking for information on how things work, how they compare to other products or services, and how other people are using these items to make their live better.
Not only has YouTube become the second largest search engine on the planet, but it’s video results also show up in Google search results. That means that out of the ten search results returned by a Google search, at least one of them could be your video. In most cases, people will decide to take a chance on the two minute video clip rather than sift through nine other text search results.
In some cases, depending on the popularity of your video and the online competition in your industry, your video can actually rank higher than your website for your topic of interest. That means you have the perfect opportunity to get in front of your customers ahead of your competitors to promote your business website.
Oh, and one last thing. Remember to embed your YouTube video on your website. Not only does it give people a reason to stay on your website longer (which gives them more time to notice something else that you do or offer), but it also helps to increase the total number of views that your video has received. It’s a simple matter of creating social proof. The more views a video has, the more likely it is that people will watch it in the future. Everyone like to do what others do, so add your videos to your website, send them out in your newsletters, and share them with your social network. The more you promote your videos, the harder they will work to promote your website.