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Email Marketing 101 – Creating Customer Connections and Building Trust

During this week’s Open Source Marketer webinar we discuss the importance of using email marketing as a tool to create connections with customers and gain their trust. We discuss list building, what auto-responders are, which email services we recommend, how to use email to generate website traffic, and the importance of keeping your email list lean.

If you want to add email marketing to your list of online marketing channels, or you have a list and are looking for ways to improve its effectiveness, then tune in for this week’s webinar.

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Recommended Resources:

Talking Points:

  • Introduction – Min: 0:00
  • What We’ll Cover – Min: 3:15
  • Marketing Chart Overview – Min: 4:41
  • Why Email Marketing – Min: 5:55
  • List Building – Min: 11:36
  • Using Auto-responders – Min: 21:27
  • Email Services – Min: 31:55
  • Traffic Generation – Min: 44:58
  • Keeping A Lean List – Min: 48:30
  • Email Marketing Tips – Min: 54:46
  • Recommended Actions – Min: 1:04:31
  • Questions – Min: 1:14:03

Have questions? Leave them in the forum and we will answer them on the next webinar.

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