Wouldn’t it be cool to own your own link shortening service like bit.ly or tinyURL or a myriad of others nowadays?
Think a moment about how the URL shorteners work.
Every time you use their service, you’re giving away an opportunity to advertise your own site. You are literally expanding their traffic in favor of your own site.
Advertising is normally a paid thing. When you advertise for someone, you get a small token payment as a thank you for the service.
Are you getting paid to advertise these sites?
Then why do it?
There are alternatives that you can use that will help your site rather than giving all of that link juice to someone else. I’ve never been partial to letting someone else have my stuff and then borrowing it from them. It’s about as silly as heating water inside your house, in Summer, in Texas.
The WordPress plugin I use to create short links is Pretty Link Pro.
Pretty Link Pro allows you to create short links on your own website that can be used on social media sites, like Twitter and Facebook and it includes options to automatically Tweet short url’s to blog posts, which makes promoting your content even easier.
Using this plugin on your website allows you to advertise your own site and keep all of your business communications branded to you.
So, get your own shoes and skip the lease.
Toff Ward
OpenSourceMarketer.com
