Marketing can sometimes be like taking a bath. If the goal is to get clean, then you have to totally jump in the tub and use soap in order to make that happen.
When your client tells you that they only want to “dip their toe in the water” to see if it really works, you’re going to have to point their eyes to the clean toe or they will look in the mirror at their dirty face and blame you.
Social Media has an even wider gap. Creating an account on Twitter and Facebook, won’t give you sales. You actually need to connect and have a conversation with potential customers. Showing up is important, but if you don’t introduce yourself and start talking, then you’re not much better than gum on the ceiling.
People naturally gravitate to good conversations around topics they are interested in. If you give them that, then you can increase your company’s brand awareness.
I can completely understand being timid about trying new things (well a little bit… maybe), but as a company, if you are not in the same space as your customers, then how do you think they are going to learn about how much your product or service can help them?
Marketing online has literally dozens of avenues to go down. Each one will give you benefit. If you exclude a specific marketing channel you will always have that dirt under your fingernails when you shake hands with someone.
Try not to stink online, ok?
Toff Ward
Open Source Marketer
