Upsells are everywhere. Don’t believe me? Look at out current trip to Las Vegas. Even before we could make it through airport security we were hit with an upsell offer for first class setting on our flight.
Then at the indoor skydiving we were offered an option to buy a DVD of our time in the wind tunnel. Look for that video as soon as we can rip it and pull out our shots. Toff did not scream like a school girl, so no shots of that, sorry. It’s disappointing, I know.
But the real point here is that there is always an opportunity for an upsell. The secret is to tie the offer to something the customer might already want.
Remember, good marketing emphasises the existing conversation that is already going on in the prospects head. While things like price are variable depending on the prospects desire for the product or service. If the desire beats the price and you make it effortless for them to say yes, then you have yourself a deal.
Loving the Vegas strip,
Charles McKeever
OpenSourcemarketer.com
