Mark Hopkins at WordCamp Dallas 2009

Mark Hopkins, who previously wrote for Mashable, presented on how to make money on your blog without relying on AdSense.

Here are some of the tips he gave:

Make sure you let people know you’re a content producer.
Your blog is a vehicle to get you from where you are to where your audience lives. Your content is your cargo.
Text is not the only form of content that should be on your blog.
People come to your blog for content not for ads.
Flash ads (ads that move) make you more money than traditional banner ads.
Influence matters a lot when your audience is small.
Large ad networks won’t talk to you unless you have more than 50,000 pageviews a month.
Unique pageviews are counted as one pageview each.
A page that is refreshed several times in a row only counts as one unique pageview.

Definition of Terms:

CPM – Cost per thousand unique pageviews or what you can get paid per one thousand page views.
CPA – Cost per action, also known as email submits, zip submit offers, or lead generation offers.
CPC – Cost Per Click, what you get paid when someone clicks and ad / text link.
Sponsorship – selling ad space or mentions on key places on your blog.
Donations – a more community form of raising money to support your blog.
Engagement factor – how much your audience interacts with your blog in measurable ways.
Small Audiences – blogs with less than 50,000 pageviews a month.
Mid-Sized Audiences – greater than 50,000 pageviews a month and less than 500,000 pageviews a month.
Large audiences – greater than 500,000 pageviews per month.

List of Recommended Ad Networks