MARKETING

0 Open Source Marketer recently had the wonderful opportunity to interview Eric Nash, Director of Online Marketing for Stamps.com. This was a great interview that allowed us to discover all the benefits of their service and get a good idea of who would best be served by printing their own online postage. We recorded and transcribed the whole interview, so you can watch,... [Read more...]

0 I recently gave a presentation on SEO at the Dallas Infomart for the Dallas SEO/SEM Meetup group. The point of the discussion was to highlight how blogs can be used to acquire search engine listings to attract organic search traffic to your business website. To illustrate the point, I used my wife’s recipe blog as an example since she attracts 50K unique visitors... [Read more...]

GETTING STARTED

1 With all the available choices for publishing online these days, why would you every choose to have a self hosted website that you have to maintain on your own? As a business owner, this is one question you must answer correctly to ensure the long term health of your operations online. A self hosted blog requires you to buy a domain name and have a paid hosting account.... [Read more...]

0 Putting all your eggs in one basket might fry your business. Pretend for a minute that you have a completely electric car that doesn’t run on any type of combustible fuel. You’ve just arrived home after a long trip and your car batteries are almost entirely drained. It was a miracle that you made it home at all. So, you plug your car into the power station... [Read more...]

PERSONAL DEVELOPMENT

0 Standing out in a crowd of superstars is damn tough. Good thing there aren’t that many of them. Lack of commitment and willingness to suffer personal sacrifice gives everyone else a fighting chance. You should be glad that there are so many people out there that don’t want to take the extra step, or who decide to stop when they’re so close to the... [Read more...]

0 “As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” -Ralph Waldo Emerson I had a very smart individual, Jon Cartier, once tell me that you should always choose who you work with based... [Read more...]

0 I just had a friend of mine call me up to ask whether or not something was a scam. He had clicked to purchase a $3 informational brochure. The brochure wasn’t great, but it was probably worth the $3 he paid. He decided that continuing with that company really wasn’t going to give him what he wanted, so he left and didn’t buy anything else from them.... [Read more...]

BLOGGING & PUBLISHING

0 The good ol’ admin account. Every website has one, and WordPress installs it by default. Therefore everyone who wants to hack your site knows exactly what account to try for. But, what if you didn’t use that name? Seriously, if everyone changed the location of their car’s ignition switch, wouldn’t it suck to be a car thief? Imagine how long... [Read more...]

1 Wouldn’t it be cool to own your own link shortening service like bit.ly or tinyURL or a myriad of others nowadays? Think a moment about how the URL shorteners work. Every time you use their service, you’re giving away an opportunity to advertise your own site. You are literally expanding their traffic in favor of your own site. Advertising is normally... [Read more...]

MAKING MONEY ONLINE

0 When I heard someone tell me they just wanted a “simple” website (you know, like JCPenny or Amazon), my gut used to start twisting and I got the distinct feeling that Sepuku was less painful. The thing I ended up learning, was that building a business website CAN be simple, if you always remain creative, flexible and open to new ideas. The website for... [Read more...]

0 Summary: Learn how you can leverage ClickBank to supplement your business online. Do you want to start selling products online? Do you wish you had a product to sell now? Do you think you have to wait until you’ve created your own product to start selling? Well think again. You might not realize it, but there is a whole market of existing products on ClickBank... [Read more...]