MARKETING
Why Do I Have To Give My Name To Use Social Media For My Business?
Ok, folks, I’ve finally heard it enough that I needed to share it. Yet, again, I was requested by a client to help them “use social media to get more customers”. I explained how the process of reaching out with Social Media works and the fact that you really don’t sell, but simply make connections with people. The relationship is more important than a one time used car salesman... [Read more...]
GETTING STARTED
Why You Should Pay To Host Your Business Website
With all the available choices for publishing online these days, why would you every choose to have a self hosted website that you have to maintain on your own? As a business owner, this is one question you must answer correctly to ensure the long term health of your operations online. A self hosted blog requires you to buy a domain name and have a paid hosting account. You have to install your blog,... [Read more...]
PERSONAL DEVELOPMENT
Does Money Always Motivate Entrepreneurs
Are you completely motivated by money or is there something else that drives you? Most traditionally minded companies mistakenly think they can improve worker performance be simply providing more financial incentives, but that’s not always true. One of the companies I worked for gave excellent incentives and had a hansom profit sharing structure, but when it came down to inspiring true motivation... [Read more...]
BLOGGING & PUBLISHING
You Moved My What?
The good ol’ admin account. Every website has one, and WordPress installs it by default. Therefore everyone who wants to hack your site knows exactly what account to try for. But, what if you didn’t use that name? Seriously, if everyone changed the location of their car’s ignition switch, wouldn’t it suck to be a car thief? Imagine how long it would take if every time someone... [Read more...]
MAKING MONEY ONLINE
It can’t be that Simple
When I heard someone tell me they just wanted a “simple” website (you know, like JCPenny or Amazon), my gut used to start twisting and I got the distinct feeling that Sepuku was less painful. The thing I ended up learning, was that building a business website CAN be simple, if you always remain creative, flexible and open to new ideas. The website for your business has a goal. There are... [Read more...]
